Integrated Marketing Communications

Communication effort as a way of marketing a particular brand makes use Integrated Marketing Communications (IMC) (Smith Taylor, 2004). Through this concept, the relationship between the customer and the brand is greatly enhanced. The communication efforts employed here are primarily meant to foster a warm customer relationship so that a particular brand can be consumed at will by customers.Advertising We will write a custom essay sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More Such relationships are also considered to be profitable since they are cross-functional in nature. For instance, these communication efforts are considered to be profitable owing to the fact that all the messages sent to the active and prospective customers are meant to be persuasive since they encourage dialogue. Quite a number of relevant marketing communication tools are usually integrated and employed when IMC concept is a dopted. The rationale is to create the greatest impact to the consumers at a cost that is relatively low and manageable (Percy, 2008). In most instances, internally directed communications, customer-focused as well as marketing channels are all affected in this form of integration. When developing an Integrated Marketing Communications Plan, it is imperative for a company planning to advertise and market breakfast cereals suitable for both young and old, to bear in mind the right promotional strategies that will not only reach the target audience but also be cost-effective (Kitchen Pelsmacker, 2004. The two communication efforts will markedly differ along the IMC plan such that the latter will depict the behavior of buyers, brand management and corporate image. For instance, a company marketing its brands should not give conflicting messages that may equally confuse the entire market. In any case, the aforementioned components form part and parcel of foundation for an organisation. Another difference is the consumer and trade promotions that can be used to push sales. Others include customer relations management, data base marketing and personal selling (Shimp, 2008). They are all different since they are classified as promotional tools. Additional, another difference emerges in the design of advertising used. Several tools exist here. For example, selection of the advertising media is paramount. Others are execution frameworks and advertising design and management that has been put in place. The last difference is the nature of integration tools used for promoting a certain brand or product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketing program is integrated in addition to entrepreneurial ventures that are available for newly introduced products into the market. One typical example is the case of Kellogg’s company whereby the two communication efforts differ significantly in the sense that the company is using a mixed variety of reaching out for its consumers. Indeed, if Kellogg’s were to cereal breakfast for both the young and old age, then it can still apply such winning strategies such as giving prices upon purchase, relaying messages of goodwill upon exercising after utilizing the product, convincing the buyers that both adults an children will benefit from sensible breakfast (Kellogg, 2010). Kellogg is also promoting healthcare concerns upon using its products. For instance, c consumption of food substances that have low sodium content as well as engaging the public (consumers) in corporate social responsibility. In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level. For example, positioning, targeting and variables of segmentation are some of the marketing componen ts that have revolutionized promotional strategies. Nonetheless, the very elements have been boosted by the internet (such as in the application of e-commerce). References Kellogg. 2010. Promotions. Web. Kitchen, J.P. Pelsmacker, de P. 2004. Integrated marketing communications: a primer, New York: Routledge.Advertising We will write a custom essay sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More Percy, L. 2008. Strategic Integrated Marketing Communications, Burlington: Elsevier. Shimp, A. T. 2008. Advertising Promotion, and Other Aspects of Integrated Marketing Communications, Ontario: South-western Cengage Learning. Smith, R. P. Taylor, J. 2004. Marketing communications: an integrated approach, London: Kogan Page Ltd. This essay on Integrated Marketing Communications was written and submitted by user Math1as to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated marketing communications Introduction Burjeel hospital is the largest private hospital in Abu Dhabi situated in Al Najda Street. The hospital has advanced treatment equipment and many US and European hopitals. Burjeel hospital is a 202 bed facility offering comprehensive services in more than thirty different specialties (Burjeel Hospital Offers Free Heart Surgeries, 2013).Advertising We will write a custom research paper sample on Integrated marketing communications – Burjeel hospital specifically for you for only $16.05 $11/page Learn More Integrated marketing communication is an approach to achieving the goals of the marketing campaigns by using the multiple marketing strategies in a coordinated manner. Such marketing strategies include; paid advertisements, social media, public relations and many others. Since commencing services in the year 2012, Burjeel hospital has used effective marketing communication strategies to reach its customers. Some of the well-used strat egies by the hospital in marketing communications are involving social media, public relations and advertisements. The promotion mix According to Kotler Armstrong (2010), the organization’s promotion mix is a well-coordinated integration of paid advertisements, public relations, direct marketing and sales promotions to communicate and build relationship with the customers. The promotion mix strategies used by Burjeel hospital are: Service promotion – The hospital consistently uses service promotion to reach new markets globally. It has launched a compassionate initiative called â€Å"100 free heart surgeries† and persuaded heart patients from the UAE, Saudi Arabia, Middle East and other countries across the world to register for free heart surgery. The event was a big success and attracted applications from various countries across the world. Patients from Yemen, India, Oman, Saudi Arabia and Bahrain were among the beneficiaries of the initiative. The initiativ e used  advertisements over the screen and print media to reach many heart patients globally. Although â€Å"100 free heart surgeries† was  a compassionate campaign, the hospital used it as a marketing strategy to reach new customers across the world (Burjeel Hospital Offers Free Heart Surgeries, 2013). Public relations – The hospital has distinguished its services from its competitors in the industry by offering quality services, therefore building its reputation in the corporate world. The hospital entered into alliances with various reputable organizations to grow its reputation further.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the hospital’s website, the partnership between the hospital and Brussels University enabled the establishment of an In Vitro Fertilization (IVF) test clinic within the hospital which was the first such clinic in UAE (Burjeel Hospital Offers Free Heart Surgeries, 2013) According to the hospital’s website, it builds partnerships with various insurance service providers to serve its customers better (Burjeel Hospital Offers Free Heart Surgeries, 2013). Partnerships with insurance service providers offer customers diversity in medical bill payment hence increasing the hospital’s efficiency. The hospital has effectively used the social media, online newsletters and press releases to communicate with its customers creating awareness of its services. It has active Facebook, Twitter and YouTube accounts which it uses to communicate and share information through advertisements. Burjeel Hospital Offers Free Heart Surgeries (2013) reported that the most effective advertisement method used to market the free heart surgery by the hospital was the social media. Communications process According to Kotler Armstrong (2010), for marketers to effectively communicate with their clients, they need to clearly understand the communication process. The communication process starts by identifying the target market. For example, the hospital targets middle-class and high-class patients with special medical problems and its marketing communication strategists should exploit available avenues to reach these people. The hospital’s marketing department main aim is to reach new customers to increase its market share. Burjeel hospital is a new entrant in the industry and most of its customers are at awareness phase, therefore it uses several methods to effectively reach them. For example, the hospital used the media and its website to broadcast its press releases informing the public about the opening of the hospital (Burjeel Hospital Offers Free Heart Surgeries 2013). The hospital’s marketing communication goal is to move as many customers as possible from awareness to preference and liking phase. The hospital uses its excellent public relations, quality service deli very and corporate reputation to motivate clients to develop a preference and liking of its services (Burjeel Hospital Offers Free Heart Surgeries, 2013). After the first step of identifying the target audience, the marketer must compose a clear marketing message. The marketing strategist can add emotional, moral or rational appeals to attract attention and provoke action from the targeted clients. Burjeel hospital effectively used emotional appeal to reach its clients in the†100 free heart surgeries† initiative advertisements (About Us. n.d).Advertising We will write a custom research paper sample on Integrated marketing communications – Burjeel hospital specifically for you for only $16.05 $11/page Learn More The hospital employs personal and non-personal communication methods to reach its customers. It retains the communication contacts of its patients and their families and communicates with them from time to time about changes an d new services in the medical facility. The intention of this is to develop relationships with their patients who in turn refer other patients to the hospital. The hospital also uses advertisements over the broadcast and print media to reach its customers. For example, the hospital used advertisements over the print and screen media to create awareness among the residents of Abu Dhabi and the UAE about its expansion plans (About Us. n.d). The hospital ensures that high credible sources deliver its marketing messages to increase persuasion. The press releases from the hospital are always delivered by the hospital’s managing director making them authoritative and credible. To set up an effective feedback system, the hospital offers its customers an opportunity to express their opinion through its website. The hospital’s website has a â€Å"contact us† page which allows customers to leave their feedbacks. It further uses the social media and call centers to collect feedback from its customers (Burjeel Hospital Offers Free Heart Surgeries, 2013). Communication effectiveness The communication process used by the hospital has been effective because the hospital has significantly increased its market share since its inception. The hospital has experienced growth in the last one year and is a famous brand in the UAE and the entire Middle East. Currently, the hospital attends more than a hundred thousand patients from different countries annually (About Us. n.d). According Burjeel Hospital Offers Free Heart Surgeries article (2013), the hospital is planning infrastructural expansion which will accommodate more than three hundred beds and fifteen medical specialties upon completion. Promotion mix strategy Burjeel hospital uses push and pull strategy to reach its customers. The hospital markets its services via its good public relations, corporate reputation and other forms of advertisements to create a demand vacuum that motivates patients to seek s ervices at the hospital, therefore its advertisements directly target the customers. The hospital also uses push and pull strategy to market its services through several third-party agencies. The hospital uses alliances with other medical organizations like the Brussels university medical department to market its medical services. Although the hospital’s main advertisements and marketing promotions target its customers directly, it also uses strategic alliances to push its market position.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References About Us. (n.d). Retrieved from Burjeel hospital website. Burjeel Hospital Offers Free Heart Surgeries. (2013, March 24). Saudi Gazette. Web. Kotler, P. Armstrong, G. (2010) Principles of Marketing (13th ed.). New Jersey: Pearson Education. This research paper on Integrated marketing communications – Burjeel hospital was written and submitted by user Aniya Weeks to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated Marketing Communications Introduction Marketing is an organizational function that entails a set of processes for communicating, creating, implementing and delivering value to customers. It helps to manage customer-business relationships in a way that will benefit both the organization and the stakeholders involved. Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale. Marketing communication is a very essential aspect of any business organization. (Kitchen, 1997)Advertising We will write a custom report sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More This paper looks at Aldi’s case study. It identifies the market segments that Aldi is operating in. It also focuses on the current and potential marketing communication channels used by Aldi to reach its target customers. There is also a competitor analysis of the channels. The paper also explains the benefits that Aldi mi ght accrue from developing a website. This includes strategies on how Aldi can drive traffic to the website. Finally, opportunities for reciprocal listings and other marketing communication strategies are included in this paper. (Belch, 2004) Aldi market segments According to Kitchen (1997), market segmentation is an imperative aspect in any business. This is considering the fact that the chosen segment always determines the growth and accrual of profits within the organization. An analysis of Aldi stores shows that it has had local market segments. This is whereby its products are sold in the local market. This is clearly indicated by the marketing communication strategies that the organization has been involved in. Aldi’s strategies were not targeting a wider global population. (Kitchen, 1997) It has not been venturing into international market segments. Another aspect of Aldi’s market segments entails low income people. This is clearly illustrated in its pricing str ategies. From the case study, it is quite evident that Aldi’s products have been having low prices. This definitely indicates that the store has not been targeting the affluent segment of the society. This is also indicated in the image that the store has been having. This is in line with the exterior and the interior aspects of the business premises. (Lages and Filipe, 2004) Marketing communication channels It is quite clear that Aldi’s current marketing communications strategies also include television advertisement. This through what the organization refers to as television campaign. (Kitchen, 1999) Through this, the organization will be in a position to market its products to a wider population within the United Kingdom. This is one of the marketing communication strategies that are quite effective since many people watch their television sets virtually every day.Advertising Looking for report on business economics? Let's see if we can help you! Get your firs t paper with 15% OFF Learn More Other marketing communication strategies noted are newspaper adverts and posters. Through these two channels, potential customers are also informed of the organisation’s products. It is however worth noting that sometimes newspapers can only reach out to a narrow market segment. (Dan, 2003) This is considering the fact that there are so many newspapers in the current market and customers don’t buy all newspapers while some do not buy them at all or even don’t bother to read them. Posters are a good way of marketing especially when they are strategically placed. The key objective of these communication tools is to increase the organization’s customer base. (Lages and Filipe, 2004) This is also geared towards profit maximization within the organization. An overall analysis of Aldi’s operations shows that it has various marketing communication channels. One of its current marketing communication channels entail s refurbishing its existing stores. This is also evident in the plans to update all its new stores such they become more customer-friendly. This also includes the aspects of re-branding its stores. (Kitchen, 1999) In this case, the organization is trying to improve its image and communicate to its customers about improved products and services. This is an essential avenue of marketing communication as customers tend to judge an organization’s products based on the Company’s overall image. This is actually aimed at luring more customers to try the organization’s products. Another marketing communication strategy in Aldi entails the use of discounts on its purchased products. This is aimed at retaining its customers and also enticing customers to buy more products from the stores. This is considering the fact that the more the customers buy, the more the discounts on the purchased goods. (Lages and Filipe, 2004) Competitor analysis Each and every business has its competitors. In this case, Aldi stores also have various competitors in the market. They include Tesco and Sainsbury superstores. An analysis of marketing communication channels within these organizations shows that they are up to date. These to superstores carry out their marketing communications through various ways. This includes through television and radio advertisements. (East, 1997) This enables them to reach a very wide population within United Kingdom. The two are also known for carry out their marketing communications through posters.Advertising We will write a custom report sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More This are strategically placed in city centres in attractive colours. One of the most essential communication marketing strategies that the two have incorporated is online marketing. The two organizations have websites where they market their products. This therefore indic ates that they do not just target customers within United Kingdom but also those within the global market. Aldi’s benefits from developing a website One of the best marketing communication strategies in the twenty first century entails online marketing. E-marketing is relatively a new advancement in the field of marketing even though there are many business and customers who have switched from traditional to online marketing. This necessitates that Aldi opens a company website. There are various benefits that the organization will accrue from developing a website. One of the benefits includes reaching out to a wider market segment. (Kitchen, 1997) This is considering that through the website, potential customers across the globe will be in a position to access it. This shows that it does not have geographical limitations. This website will also enable Aldi to increase its sales. This is bearing in mind that customers will be in a position to order for products online without necessarily having to travel to the premises. According to Kitchen (1997), this is also a much cheaper way of marketing as compared to other strategies such marketing through television and the use of posters. Having a website will also enable Aldi stores to cut down on costs. This is especially the costs that are associated with employing professional personnel in the marketing department. Marketing responsibilities which could have otherwise been done by many marketers can be done by one employee. This therefore saves on the cost of paying salaries to many people within the organization. (Kitchen, 1997) The other advantage that Aldi will definitely have relates to convenience associated with marketing through a Company website. Through the use of a website, Aldi will definitely enjoy the benefits of flexibility of time spent on marketing communication. This time will be used to carry out other duties within the organization. Strategies to drive traffic to Aldi’s website It is very essential that Aldi puts in place strategies that will help to drive traffic to its website. One of the strategies that Aldi can have is by writing its website on the receipts given to customers after they purchase their products. Since the organization also uses television adverts, it can advise potential customers to visit its website for more information. Through this many of its customers and potential customers will start using Aldi’s website.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another strategy that can help Aldi to drive traffic to Aldi’s website includes marketing through yahoo, gmail and google URLs. This is by having pop ups as people access their mails. Through this, various people will be able to see the website as they access their emails. This definitely will make many people to start accessing the company website. (Hart, 1995) The organization can also take the initiative of communicating to various stakeholders through its Company website. This includes its suppliers and customers. Through this, the marketing team will drive traffic to Aldi’s website. Traffic can also be driven to the Company’s website through reciprocal listings as indicated below. Opportunities for reciprocal listings Aldi stores can use reciprocal listings to create traffic to its website. Through this custom messages and requests will be automatically sent to diverse theme sites that are normally stored in a database. Through this, Aldi can make any annou ncements to the wider population concerning its Company website. This of course spurs interest in the recipients who take steps of visiting the advertised website. (Blythe, 1997) Through this, reciprocal listings definitely drive the specifically targeted traffic to the website. Research has also shown that web listings help to increase the overall popularity of a website and in the long run there are increased sales. It is highly recommended therefore that Aldi creates a partners page that will play an essential role in enhancing traffic to its website. (Willis, 2009) Suggestions for other products or services In order to enhance Aldi’s business it is essential that it increases its products and services. One of the most essential services that Aldi can get involved in includes cyber cafe within its premises. This is considering the fact that many people use the internet on a day to day basis. This is for both personal and business purposes. Through this, Aldi will improve i ts customer base since as customers seek for internet services, they will also purchase products within the store. (Rimini, 2003) Other products that this store needs to be involved in include wooden furniture. This should be for both home and office. Aldi needs to find suppliers of quality furniture and ensure that there is a constant stock of the same. This should mostly be of wooden materials since many customers prefer them. Many customers are always on the look out for leather furniture and these should also be stocked in large quantities. (Kumar and Morris, 2007) This will help the store to greatly increase its customer base. This is considering the fact that furniture is always needed in offices as new businesses are started and also to replace old ones. Aldi should also seek to fill the gap that pertains to all household products. This is ranging from cutlery, foodstuffs such as sugar, flour etc. (Fill, 2005) Aldi can also increase its product line by ensuring there are item s such as a variety of footwear stocked in its stores. There is need to include stationery such as writing materials and books on various topics. This should also include current magazines and newspapers that are usually sourced for by thousands of readers each single day. (Fill, 2005) Communicated to the target market Aldi stores need to take the initiative to communicate its new products and services to its target market. This should be done through online advertisements on the Company website. This can be done by having the photos of products such as furniture displayed on the website. Through this, the targeted customers will get to know of the new products in Aldi. (Lages and Filipe, 2004) It would also be essential that Aldi communicates to its target market about its new products through television adverts. This should be done in such a way that the products are displayed to the viewers. Through this, the store’s target customers would be able to know of its new produc ts. (Nilson, 1992) Another way through which Aldi can inform its target customers of new products is through radio adverts. This should be done at specific hours when the target customers are mostly listening to the radios. For instance, these advertisements need to be aired just before news when many people tune in to listen. Through this, Aldi will reach out to wider population. This is considering the fact that majority of target customers tune in even in their offices via their mobile phones etc. (Kumar and Morris, 2007) Opportunities for Customer Relationship Marketing Aldi needs to make use of various opportunities in line with customer relationship marketing. This should be initiated by carrying out research on customers expectations from Aldi. This can be done through marketing communication channels such as Company website. (Kumar and Morris, 2007) This is where customers can easily fill forms online on their expectations. These ideas can then be incorporated in the storeâ €™s product lines. Coupons for marketing can also have a space where customer fill in their expectations and drop them in one of the stores. This will enhance customers’ relationship with the business. (Neumann, 2002) The marketing department should give customers contacts that they can call any time within working hours to confirm on various issues pertaining to the business. This will definitely enhance the store’s relationship with its customers. Through these strategies, Aldi will be able to maintain its loyal customers and also attract potential customers in the target market. Conclusion In conclusion, Aldi store’s current market segments entail the local market and the low income customers. This organization is using various marketing communication channels. These include television adverts, use of posters, improving Company image and newspaper adverts etc. Its competitors use up to date marketing communication channels such as online adverts. Developi ng a website would help Aldi to increase its customer base, save time and finances. Aldi can drive traffic to its website through reciprocal listings. There is need for increasing its product line and carry out customer relationship marketing. This will help it to succeed despite the tough competition in the market. Reference Belch, B. (2004): Advertising and promotion; 6th Ed; London; McGraw Hill Blythe, J. (1997): The essence of consumer behaviour; Harlow: Financial Times Prentice Hall Dan, S. (2003): The Birth of Internet Marketing Communications; Westport, Conn; commercial online systems East, R. (1997): Consumer behaviour; advances and applications in marketing; Harlow: Financial Times Prentice Hall Hart, N. (1995): Strategic public relations. London: Macmillan Hart, N.A. (1998). Business to business marketing communications; 6th Ed; London: Kogan Page Kitchen, P. (1997): Public relations; principles and practice; London: International Thomson Business Press Kitchen, P. (1999): Marketing communications; London: International Thomson Business Press Kumar, V. and Morris, G. (2007): Measuring and maximizing customer equity; a critical analysis; journal of the academy of marketing science; 35(2); 157-71 Lages, L. and Filipe, D et al. (2004): Export performance as an antecedent of export  commitment and marketing strategy adaptation; evidence from small and  medium-sized exporters; European Journal of Marketing; Bradford; Vol. 38, Iss 9/10; p. 1186 Neumann Eva (2002): Marketing Communications: A Vital Element of Achieving Change, in The Public Manager Ray Sumser Nilson, T. (1992): Value added marketing. London: McGraw Hill Fill, C. (2005): Marketing communications; engagements, strategies and practice. 4th ed., Harlow: Financial Times Prentice Hall Rimini, M. (2003): Advertising works; Vol. 12. Henley-on-Thames: World Advertising Research Centre Willis, K. (2009): Marketing communications; available at  www.academyofmarketing.info This report on Integrated Marketing Communications was written and submitted by user Marcus Valentine to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

British Colonists Becoming Americans essays

British Colonists Becoming Americans essays By the eve of the American Revolution, a large number of colonists had already developed a strong sense of their identity and unity, and considered themselves true Americans; not just English immigrants. While most Americans realized that they must unite to win their freedom from England, not all colonists supported the cause. The Americans discovered that they did have many things in common. They were all being unfairly taxed, and they could not have representation in Parliament. In 1773, the English enacted a tax on tea that was sold in America; this tea tax enraged the colonists, and resulted in the Boston Tea Party, which in turn caused the English to create a blockade on Bostons ports. This hurt the economy of Boston, which was then one of the major American cities, because the citizens could not receive valuable shiploads of supplies, such as food and textiles, until they repaid England for the damages caused when the tea was destroyed. Since Parliament consisted of people only from England, there was no one to voice an opinion about the particular need of the colonists. In a statement showing the distinction between the colonists and the English at home, Edmund Burke asked, Is there a single Trait of Resemblance between those few Towns, and a great and growing people spread over a vast quarte r of the globe, separated from us by a mighty Ocean? (Document B). But, the blockade at Boston Harbor also had a positive effect on America. As a result of the English action, Boston was cut off from food, and the other American colonies rallied to the support of their fellow colonists. As can be seen by records of the times, colonies including Connecticut, Massachusetts, New Jersey, and many others sent supplies like grain, corn and sheep to Boston (Document G). As the colonists began to realize that they shared common goals, they started to unify. The unification was helped along by propaganda such as t...

Service in the restaurant industry Research Paper

Service in the restaurant industry - Research Paper Example This essay examines service in the restaurant industry through the consideration of a variety of inputs. As noted above the restaurant experience begins as soon as an individual walks into the restaurant, as such it is highly important for a restaurant to consider service from these very early stages. For most restaurants this begins with having a successful host or hostess. There are a number of considerations that go into successful service within this portion of the house. As restaurant service is contingent on being prompt effective efficiency behind the scenes must also be considered. Still, in terms of immediate impressions it is necessary for the host or hostess to have a clean-cut appearance and demeanor. Oftentimes restaurants will search for hostesses with a particular-look or attitude as it immediately signals to the customer the culture and attitude they will be treated with throughout their visit. Additionally there are a variety of other means by which the host or hostess can contribute to overriding service. One of the central aspects of the hostess job is greeting the c ustomer directly. By engaging directly with the customer when they walk into the restaurant the host enacts a connection that should be carried through until the customers finish their meal and exit the restaurant. After greeting the customer it is essential they discern their needs and inform them if there is going to be a potential wait; in the case there is no wait the host or hostess must bring the customer promptly to their table. While such considerations constitute the most outward elements of service, as noted earlier it is also the host’s responsibility to ensure that things behind the scenes are taken care of. Perhaps most central to his or her role in these regards is keeping in contact with each server’s stations. In the restaurant industry each server is

Characteristics of Partner Violence Essay Example | Topics and Well Written Essays - 750 words

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The Battle Of Algiers Film Review Film Studies Essay

The Battle Of Algiers Film Review Film Studies Essay A film is a piece of art that aims to entertain as well educate. It is a popular kind of entertainment that is created by a certain culture, and may affect another one. There are various genres of films, with each having its own aim and characteristic. For instance, historical movies (films) are designed to tell about history, comedy ones are to amuse and provoke laughter and so on. Films are always pregnant with meanings and messages that the audience has to depict while enjoying the scenes and following the course of the story. The Battle of Algiers is a worldwide famous film that was banned by France because of the ideas and reality it transmits to the world about the guerilla war that took place in Algeria and led to the destruction of a whole population while seeking their freedom. The film describes the events from two different points of view and aims to convey a lesson at the end. Credits The Battle of Algiers is a war film which is a recreation of the events that happened in the capital city of Algeria between 1954 and 1962 during the Algerian War of Independence. The film won the Golden Lion Award from the Venice International Film Festival in 1966, the International Film Critics Award also in 1966, and the United Nations Award from the British Academy of Film and Television in 1971. It was directed by Gillo Pontecorvo who was a member of the Italian Communist Party at the time and was implicitly on the side of the independence movement. He was nominated as Best Director for the movie in 1966 from the Academy of Motion Picture Arts and Science. The film was inspired by Souvenirs de la Bataille dAlger which Saadi Yacef, who was a leader of the FLN (Front de Liberation National), wrote in prison. The screenplay, which was written by Gillo Pontecorvo and Franco Solinas and was nominated as Best Original Screenplay in 1966 from the Academy of Motion Picture Arts and Sci ence, describes the sufferings of both sides: the Algerians and the French both civilians and military. The movie was filmed in black-and-white and the casting took place in the actual locations of the struggle which made the scenes appear as if they were recorded the time they were happening and not a recreation of a bloody war which ended a long history of colonization in Algeria. To stress his neutrality vis-à  -vis the two parts of the struggle, Pontecorvo tried to create parallels between the scenes of both French and Algerian people being assassinated and killed by using the same tragic music. However, he made a difference between the French and Algerian approaches to the war by using different sounds to symbolize each groups approach: the sound of gunfire, helicopters and truck engines for the French, and the bomb blasts, ululation, wailing and chanting for the Algerians. Pontecorvo uses non-professional actors for the movie, maybe because he wants the events and the screenplay to be sought for their importance and not only for the sake of the famous actors involved. So, he chose Brahim Haggiag, an Algerian, to play the role of Ali la Pointe. His adversary, Colonel Mathieu, was acted by Jean Martin, the only professional in the film, who was an actor, mainly acting in theater (in Waiting for Godot), and have been member of the French paratroopers in Indochina. Besides, Saadi Yacef, the former FLN leader, played the role of Jaafar, another FLN leader. Plot The film is shot in flashback and it is shown as the memories of Ali la Pointe (played by Brahim Haggiag) who was a leading member of the FLN. The film opens with scene in which the French paratroopers arrests Ali and he starts remembering the events that occurred 3 years earlier when he joined the FLN. The film describes the atrocities from which the French and the Algerians suffered. It traces the resistance of the Algerians (mainly the FLN members) to free their country from the colonizers as well as the French measures taken to stop them and remain in Algeria. When Alis memories are over, he and the other remaining FLN members are killed. However, the elimination of the FLN does not stop the resistance but rather turns it to a nationwide one asking for an independent Algeria which is finally achieved in 1962 with the Declaration of the Independence of Algeria. Characters The main actors of the movie are the persons who were involved in the real-life experience, which made the film appear like a documentary rather than a recreation of events. Saadi Yacef, who was a leader of the FLN and was put in Jail by the French, acted in the movie as an FLN leader also under the name of Jaffari. The bombing in the cafà ©s and French agencies or the assassination of either French or Algerians are in fact a recreation of what Yacef lived. Even when he was arrested by the French in the Casbah, he is acting his own arrest. The other member of the FLN is Ali la Pointe which was played by Brahim Haggiag. Ali was a thief who was arrested and put in prison where he witnessed the executions of Algerians. Once he was released, he became a member of the FLN but he was first tested to make sure that he was not a spy (he was asked to kill a French policeman). Even if Brahim Haggiag was not, in reality, an FLN leader; he lived at the time of the struggle for liberation and witnessed, and may have participated as an Algerian, in the resistance against colonialism. He can be seen as the representative of all Algerian young people who were ready to sacrifice themselves to ensure their peoples freedom. The third major character of this film is Colonel Mathieu, played by Jean Martin. He represents the efficiency and seriousness of the French military. He came from France to ensure stability in Algeria when the FLN members became threatening the French existence in Algeria. He is very influential and follows strategic method of fighting the enemy instead of just spontaneous violence. He has a strong personality and can at any time change the course of events once he feels that its not in his benefit. For example, when an FLN a leader is captured and a press conference is held, he stops the conversation as soon as he feels that the enemys words started to influence the audience. Besides, when answering a journalists question, he said openly that if they want France to stay in Algeria, they must accept the consequences. Other important characters in this film are women. Unlike what is usually known, that war is reserved for men, the battle of Algiers involved both men and women who fought side by side to reach their goal. Women serve as a secret bunker for weapons and guns as they are the only ones who are exempt from inspection, and hence, they can carry them in their bags. A most striking scene in the movie is when three FLN women drop their veils and assume a French look to be able to enter a French cafà ©, nigh club and travel agency to plant explosives and create an alert situation among the French. So, women were a vital part of the FLN and fought with men to ensure freedom. One last character to mention is Omar, the small boy whose duty was mainly to transmit letters and serve as a messenger between the FLN members and which represents the Algerian children who participated in the resistance and who proved to be older than their ages. Thus, the Algerian society, with all its components, was mobilized against the common enemy which was the French colonialism. Conclusion In the Battle of Algiers, Pontecorvo shows the inevitability of violence. In other words, every part wants to be the winner and hence tries to be the last one to inflict the other: an execution of an FLN leader led to the assassination of many French policemen, which led to the French bombing the Casbah which led to the FLN women bombing the French sites (cafà ©s and offices). The film clarifies history and tells us that we keep repeating the same mistakes over and over even today. This film is pregnant of messages. On the on hand, it tells us that violence can lead only to violence and not peace. On the other hand, it gives a moral lesson to the countries which try to interfere in other countries internal affairs and try to impose their own will. They will be losers no matters how long they manage to stay there. The Battle of Algiers is a film which is worth seeing since it tells us history as well as moral lessons on how we should respect others properties as well as struggle to preserve ones own belonging.

Ellis Island Essay -- American History, Immigration

On December 31, 1890 a transition in history occured. New York City would start a new era in the history of the United States starting with the opening of Ellis Island as an immigration depo. This attracted many immigrants to the United Stated because of more job opportunities and as means to start a new life. As more immigrants came to America, it began to be known as the "land of opportunities". Immigrants coming in filled work spaces in industries with the hopes of someday becoming successful. These immigrants helped prove to other future immigrants that if you moved to America then you could start a better life for yourself and your families. On the other hand with positives come negatives and there were many involving immigration. Immigration defined means the act of coming to a foreign country to live(Lowell, 2006). Ellis Island was responsible for millions of people entering the U.S. and during this time the immigration station was carrying the load being accountable for approxametly 90% of immigrants entering the United States(Fairchild, 1996). Before Ellis Island became an immigration depot, then an immigration station the individual states of America handled immigration. On the first day of Ellis Island becoming an immigration station 700 individuals, mostly from northwest Europe, passed through. The first official immigrant being Annie Moore, a young 14 year old girl traveling with her two younger brothers from County Cork, Ireland(Chabotte,2009). For being the first immigrant to pass through the gates she was given a ten dollar gold piece which would help her journey into a foreign country. Along with Annie Moore the lack of money would be a major problem for future immigrants taking the same jou rney. ... ...ns until 1954. Today Ellis Island is a part of the statue of liberty monument, this occured in 1965. In 1990 an immigration museum was created. Today any person can travel to Ellis Island and take a look at many of the original immigrants belongings. Some people may even be able to connect their herritage together. At the museum images and signatures of original travelers can be seen. This country was created to escape persecution and allow a place to be formed where everyone is equal and free. Many immigrants may have come to escape, become rich, look for a job, be free to practice their own religion or just for a fresh start. This began when the first immigrants escaped Great Britain and continues even in the United States today. The United States was built by immigrants for immigrants and will continue to be the "land of opportunity"(Ellis,2003).

Atlas Honda Motorcycle company †BRM report Essay

Atlas Auto Limited manufactures and markets Honda Motorcycle under a technical assistance agreement with Honda Motorcycle Company LTD. of Japan. An epoch-making event in the history of the company cementing of Atlas Honda relation with Honda Motorcycle Company LTD. Of Japan becoming as equity-holder in Atlas in 1988. Due to the suitability wide range and high quality of the product, Honda motorcycles are by for the best selling motorcycle in the country. Turnover has risen from Rs. 2. 5 million in 1965 to Rs. 830 million in1987. Pakistan’s motorcycle market size is still relatively quite small Nevertheless. Atlas has undertaken to develop local manufacturing capabilities to the highest-level economically feasible while a major role in localization has been assigned to vendor industries. Atlas has invested Rs. 197 million in fixed assets between 1983 and1987 to develop the country largest in house manufacturing capacity in the industry. By end of 1988 local component will go upto 70% of Atlas product. Atlas management is strivings to modernize company operation by adapting applicable aspects of research and theory and more especially Honda’s philosophy and practices to the realities of  Pakistani Conditions Company management structure and processes are being transferred to meet challenges of growth and change. Effort are being made to develop genuine participation of all levels of personnel in decision making; substantial and effective delegation has been established at all level various participation programmes, such as â€Å"Alaymayar† quality circles movement launched in 1985 are supported to encourage constructive self expression and team work. The company training and development programmes encourage each member to develop himself to his full potential. To support the production facilities the company has established a R&D wing and tool making facilities which are set to grow rapidly in size and function. Atlas is playing a pioneering role in creating conditions for easy and confident use of motorcycle all over the country. A vast network of motorcycle, service and share parts dealers has been established to provide dependable service to every motorcycle user. To back up this system, Atlas has set up a permanent motorcycle technical training center in Lahore which provide several courses of varying duration and complexity for motorcycle mechanics user each year. Mobile training facilities take the latest know how on technology and maintenance of motorcycles to major rural centers around the country. ORGANIZATION HISTORY The established year of Atlas Autos Limited in 1963. In 1964 Atlas entered into technical assistance agreement with Honda Motorcycle Company of Japan for manufacturing and assembly of Honda Motorcycle in Pakistan. It is the only Public Limited Company in the industry of Pakistan. Atlas Autos Limited operate two plants one at Panjdarys Sheikhpura Road Lahore. Both Plants are franchises and have relationship of technical collaboration. MANAGEMENT OF ATLAS AUTOS. In 1964 Atlas autos started business as assembler of Honda Motorcycle, than they came into the business of import Honda spare parts. The organization set up of Atlas is as follows:- A Board of Director consists of 7 members, elect a chairman, chairman has all managerial authority. Chairman is selected out of directors and It is the responsibility of chairman to conduct the business on a satisfactory line and maximize the profit. After the chairman then comes C. E. O (Chief executive officer). Then for assistance of chairman and C. E. O personal manager, accounts manager, production manager and marketing manager are selected. Seven managers are working under C. E. O each manager is responsible for respective function. There are two sales managers one for North Zone and one for south Zone. In the every zone two provinces. In the North Zone come Punjab, NWFP and Azad Kashmir. In south zone Sindh and Baluchistan. In north zone there are three regions. 1- Lahore 2- Multan 3- Rawalpindi The head of every region is regional manager. RESEARCH OBJECTIVES The main purpose of my research is:- v To Visualize and identify these factors that contribute to the demand of Honda Motorcycle in Multan city (Punjab, Pakistan). v To recommend suggestion to increase the demand of Honda Motorcycle and getting much marketing share. RESEARCH DESIGN Research design is the arrangement to condition for collection and analysis of data in a manner that aims to combine the relevance to research purpose with economy in procedure. Measurement For the measurement of attitude of people, We used open-ended questions as well as fixed alternative questions in our questionnaire. Sampling The basic idea in sampling is that the analysis of some of the element in the population provide useful information’s about entire population. An element is the subject on which the  measurement is being taken. It can be called as the unit of study. Population is the total collection of element about which we wish to make increase. For the selection of sample, we used the stratified sampling. We divide the Mutlan city into 4 regions which are given as under: 1. Gulgasht 2. Hussain Agahi 3. Shah Rukan Alam 4. Cantt After dividing the Multan city into different region. The we used random sampling and select 25 respondents from evry region. Our target respondents are the customers and dealers of Honda Motor Cycle. Sample Size Dealers and customers of Honda Motor Cycle are easily available, so it is easy to select a big  sample size. For the purpose of our research We selected a sample of 100 customers and 3 dealers of Honda Motor Cycle, because of the time constraint that’s why we selected these customers and dealers. Data Collection Method The report is based on primary data. Information are directly taken form the customers and dealers of Honda Motor Cycle for the particular purpose. For that purpose we developed two questionnaire ( for customers and dealers ). We have conducted personal survey method. The main qualities of this survey method are as fellows: 1. The most important features of this method is that it leads towards high participation. Moreover, in personally interview the interview can carry with additional information’s. 2. The props and visual aids can also enhance the vision of knowledge of interviewer. The interviewer has more control over the personal interview than other interrogation types. 3. The greatest value of this method is the depth and detail of information that can be secured. It for exceeds in volume and quality, the information we can usually secure from telephone and mail survey. 4. The interview can do more things to improve the quality of the information received than with other methods. Respondent motivation is heavily in the hand of the interviewer. Studies of reaction to a number of surveys indicate that respondents can be motivated to participate in personal interviews. Medium of Communication All the users of Honda Motor Cycle are not educated. So we adopt different style. For educated persons we use the same questionnaire. But for uneducated persons we translate the questionnaire for them. Questionnaire For Consumers Q. 1: What is your Occupation? REPONSES % AGE Student 15 15% Govt. Employee 40 40% Business man 20 20% Others 25 25% Total 100 100% Conclusion: In our respondents 15 persons are students, 40 are Govt. Employee, 20 business man and 25 are related to other occupation. From this result we can say the users of Honda Motorcycle are Govt. Employee and Other occupation. Q. 2: What is your Income Group? REPONSES % AGE 5000-10000 30 30% 11000-15000 40 40% 16000-20000 20 20% 21000-25000 8 8% 26000-above 2 2% Total 100 100% Conclusion: The respondents whose income is 5000 to 10000 are 30, 11000 to 15000 are 40, from 16000 to 20000 are 20, from 21000 to 25000 are 8 and finally 26000 and above are only 2. So we can say that the user of Honda Motorcycle is middle family people so it is bike of economical people. Q. 3: What is your preference? RESPONSES % AGE Yamaha 0 0% Honda 100 100% Suzuki 0 0% Total 100 100% Conclusion: We have interviewed just those persons who are driving Honda Motor Cycle so preference for this sample comes to 100%. Q. 4: You yourself purchased it? RESPONSES % AGE Yes 92 No 8 Total 100 Conclusion: Out of a sample of 100 respondent 92 were of the view that they personally purchased the bike and 8 said that is give to them by their company. So it means that 92% people have purchased the bike personally which 8% people got it from their company. Q. 5: When did you purchase Honda Motorcycle? RESPONSES % AGE Before 1984 0 0% 1985-1990 10 10% 1991-1995 20 20% 1996-2000 25 25% After 2000 45 45% Total 100 100% Conclusion: When we asked this question to respondent, out of 100, 10 were those who purchased during 1985-1990, 20 were those who purchased during 1991-1995, 25 were those who purchased during 1996-2000 and finally 45 were those who purchased after 2000 so we can say that the market or demand of latest model is more than others. Q. 6: Why you purchase Honda Motorcycle? Because of RESPONSES % AGE Fuel consumption 58 58% Less Noisy 0 0% Parts Availability 0 0% All of the above 42 42% Total. Conclusion: Out of 100 respondents, 58 persons said that they preferred Honda Motorcycle due to fuel consumption, and 42 persons say that they purchase Honda motorcycle because of all these qualities which mention are present in the motorcycle. So we can say mostly people purchase Honda motorcycle because of Fuel consumption. Q. 7: have you used any other brand of Motorcycle? RESPONSES %AGE Yes 45 45% No 55 55% Total 100 100% Conclusion: When we asked this question, 45 respondents said that they used other brand of motorcycle while 55 persons told us that they never used any other brand of Motorcycle. Q. 8: If yes then what is the reason of change? RESPONSES %AGE Fuel consumption 40 88. 888% Spare part availability 0 0% Any other mention 5 11. 111% Total 45 100% Conclusion: In response to this question 40 respondent said that they have change previous motorcycle with Honda motorcycle because petrol average per liter of previous motorcycle is very low as compared to Honda motorcycle and 5 respondent said that any other mention like there machines are not easily available and etc. Q. 9: What is average coverage of your Motorcycle per liter? RESPONSES %AGE 40-50 15 15% 51-60 60 60% 61-70 25 25% 71-80 0 0%. Total 100 100% Conclusion: In the regard of this question, 15 person said that their bike cover 41-50 km per litter while 60 respondents said 51-60,and 25 respondent said 61-70. So I can say it is a main factor of Honda bike. Q. 10: Do the spare parts easily available? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: When I asked this question, response to this question is 100% in favor. The respondents said they have to never face any problem because the spare parts of Honda Motorcycle are easily available. So it is also a main cause that Honda motorcycle has an edge on other Motorcycle. Q. 11: Do you think that fuel consumption affect your purchase decision? RESPONSES %AGE Yes 91 91% No 9 9% Total 100 100% Conclusion: In the response of this question all respondent said that fuel consumption affect their purchasing decision. They said we can save our money. Because expense of this motorcycle is less as compare to other motorcycle. Q. 12: If Yes then how much? RESPONSES %AGE Very much 60 65. 94% High 20 21. 98% Low 0 0% Normal 11 12. 1% Total 91 100% Conclusion: Out of 100 respondent 60 said that fuel consumption affect their decision very much while 20 said that it is high affect on their decision. While 11 said that fuel consumption has normal affect on their decision. Q. 13: Do you think the price of motorcycle affect your buying decision? RESPONSES %AGE Yes 56 56% No 44 44% Total 100 100% Conclusion: In the response of this question, 56 respondent are those said that price affect their purchasing decision while other 44 respondent told that price does not affect their purchasing decision. Q. 14: If yes than up to what extent? RESPONSES %AGE High 32 57. 15% Normal 22 39. 29% Low 2 3. 58% Total 56 100% Conclusion: Out of 56 respondents are those who said that price affect their purchasing decision, 32 persons  said price has high affect while 22 respondent said that price has normal affect and finally 2 respondent said that it has low affect on their buying decision. Q. 15: Do the mechanics easily available for the repair of Motorcycle? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: When we asked this question the entire respondent said that mechanics are easily available for the repair of Honda Motorcycle. So it is also a main factor that Honda Motorcycle captured the market and spread all over the country. Q. 16: What is the resale value of Honda motorcycle after four years? RESPONSES %AGE More then half price 70 70% Equal to half price 29 29% Less than half price 1 1% Total 100 100% Conclusion: Honda Motorcycle is a cash deposit bike. You can cash it at any time. When we asked about the resale value all respondent said that they preferred Honda Motorcycle because it will be sold more than half price. Some respondent said that they sold Honda motorcycle more than their original price. So it is an important factor of Honda Motorcycle. Q. 17: What is the performance of its shocks? RESPONSES %AGE Very good 25 25% Good 55 55% Normal 20 20% Bad 0 0% Very Bad 0 0%. Total 100 100% Conclusion: In response to this question, 25 respondent said V. Good, 55 said Good and 20 people said the performance of shocks is normal. So we can say that the over all performance of shocks is good. Q. 18: What is the performance of its engine? RESPONSES %AGE Very Good 25 25% Good 70 70% Normal 5 5% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion: 25 respondents said that performance of engine is V. Good 70 respondent said good while 5 person said normal. So it is a main cause due to which Honda Motorcycle captured the market. Q. 19: How is it’s electric system (cdi) ? RESPONSES %AGE Very Good 14 14% Good 40 40% Normal 45 45% Bad 0 0% Very Bad 0 0% No (cdi system) 1 1% Total 100 100% Conclusion: 14% respondent said V. Good, 40% said good and 45% respondent said Normal electric system and 1 respondent said that he has no cdi system I his motorcycle. So over all we can say that Honda electric system of Honda Motorcycle is good. Q. 20: How is the pick up of Honda Motorcycle? RESPONSES %AGE Very Good 5 5% Good 20 20% Normal 75 75% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion: 5% people said that pick up of Honda Motorcycle power sV. Good, 20% said good and 75%. respondent said its pickup is normal. From this result we conclude that Honda motorcycle is economical bike for the people. Q. 21: Is it a balanced bike? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: From 100 respondent all the respondent said that it is a Balanced Bike. So we can conclude that it is balanced bike. Q. 22: Have you seen any Advertise of Honda Motorcycle on TV or any other media like Newspaper, journal etc? RESPONSES %AGE Yes 80 805 No 20 205 Total 100 100% Conclusion: Out of 100 respondents 80 says that they have seen the advertisement of Honda motorcycle and  20 says that they haven’t seen it. So we can say that most of the people have seen the advertisement of Honda Motorcycle. Q. 23: Whether the advertisement of Honda Motorcycle is Impressive? RESPONSES %AGE Yes 30 37. 5% No 50 62. 5% Total 80 100% Conclusion: In the response of this question 37. 5% respondent said that advertisement of Honda CD 70 is impressive while 62. 5% said that it is negative. So, we can conclude that advertisement is not good of Honda motorcycle. Q. 24: Do you thing the advertisement affect your purchasing decision? RESPONSES %AGE Yes 10 12. 5% No 70 87. 5% Total 80 100% Conclusion: Out of 80 respondent 10 said that advertisement affect their purchasing decision while 70 said advertisement has no affect on their buying decision. Q. 25: Do you think the market value affect your purchasing decision? RESPONSES %AGE Yes 95 95% No 5 5% Total 100 100% Conclusion: 95% respondent said that market value affect their purchasing decision while 5% said in No. Honda motorcycle is such motorcycle which we can sell it at any time. So it is a main cause Honda motor has an edge on other motorcycle. Q. 26: Are you satisfied with company after sales service? RESPONSES %AGE Yes 75 75% No 25 25% Total 100 100%. Conclusion: In the regard of this question 75 respondents said that they are satisfied with after sales service while 25 respondents said that they are not satisfied. Q. 27: Have you any suggestion about motor cycle to the company? RESPONSES %AGE Yes 30 30% No 70 70% Total 100 100% Conclusion: 30 respondents give different suggestion they said that company make it heavy, Improve the equality make it innovative reduces the prices of spare parts etc. while 70 respondents give no suggestion. Q. 28: What is your education? RESPONSES %AGE Metric 10 10% F. A. 30 30% B. A. 40 40% Masters 20 20% Uneducated 0 0% Total 100 100%. Conclusion: In our respondent 10 are Metric, 30 are F. A. 40 B. A. and 20 respondents are in masters. So we can say educated people mostly used it. Questionnaire For Dealers Q. 1: Why you preferred the dealership of Honda Motorcycle? RESPONSES %AGE Incentive to dealers 0 0% Easily dealership available 0 0% Much sale 3 100% Total 3 100% Conclusion: Out of 3 dealers, all of them preferred the dealership of Honda motorcycle because its sale is more than other motorcycle. Q. 2: How is the security requirement for its dealership? RESPONSES %AGE High 1 33. 333% Low 0 0% Normal 2 66. 667% Total 3 100% Conclusion: 1 respondent said that its security requirement is high, while 2 respondent said that security requirement is normal. Q. 3: How much the incentive given to you? RESPONSES %AGE Very much 2 66. 667% Much 0 0% Normal 0 0% Less 1 33. 333% Total 3 100% Conclusion: 2 dealers said that for it’s dealership a very much security is required and while 1 say that less security is required for it’s dealership. Q. 5: Do you advise your family members, friends to purchase it? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion: When we asked this question from dealers, the response is 100%. They said that which thing  they sale they must advertise for it. Q. 6: Why people purchase it? Because of RESPONSES %AGE Fuel consumption 2 66. 667% Spare parts availability 0 0% Four stroke 0 0% All of above 1 33. 333% Total 3 100% Conclusion: In response to this question, 2 dealers said that people purchase it due to fuel consumption, and 1 dealer said that people preferred it because all these qualities are in this motorcycle. It is a four stroke, spare parts easily available and also fuel consumption is less as compare to other motorcycle. Q. 7: Do you check the bike before its sale? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion: In response to this question all dealers said that they check the bike before its sale. Q. 8: How much are your monthly Sale? RESPONSES %AGE 1-10 0 0% 11-20 0 0% 21-30 3 100% Total 3 100% Conclusion; In reply to this question all the dealers said that their monthly average sale is between 21-30. Q. 9: How much profit you get on the sale of a bike? RESPONSES %AGE 1000-2000 0 0% 2001-3000 3 100% More than 3000 0 0% Total 3 100% Conclusion; All the dealers said that there profit is between 2001-3000 from the sale of each motorbike. Q. 10: What is the behavior of its user about it? RESPONSES %AGE Good 0 0% Very Good 3 100%. Normal 0 0% Total 3 100% Conclusion: All the dealers said that the behavior of customers is very good towards Honda Motorcycle. Q. 11: What step you have taken for its promotion? RESPONSES %AGE Not taking steps for its promotion 0 0% Motivating the people & suggestion to the company 3 100% Total 3 100% Conclusion: We are taking too many steps. We are increasing sales promotion effort. We are also increasing the advertisement of Honda Motorcycle. We are also tried to motivate the people to purchase it. We held seminars with the help of company and also use P. R and tell the people its advantage. Conclusion Conclusion. After conducting the research we can say that Honda motorcycle is successful and popular in people because of the following reasons: Spare Parts Availability: The spare parts of Honda motorcycle is easily avilavble in the market. If some fault occurs and due to that fault customers has to replace a particular parts, Which is easily available in the market, so customer has to face no problem. It is a main factor due to which Honda motorcycle is too much popular. Resale Value: The customers are strongly satisfied with the resale value of Honda motorcycle. The user can easily sale it more that half price at which he purchased. Some time the user of Honda Motorcycle sale it greater that price at which they purchased so it is a fact users agree with its resale value. Petrol Average: The petrol average of Honda motorcycle is also very good. In the beginning its average is very good and more than 70 km per litter. After some time its average decrease but not too much. The minimum petrol average of Honda motorcycle is 50 according to our survey. It is a very good petrol average. Service And Maintenance: The mechanics are easily available for the repair of motorcycle and they also trained in their work. So consumers have to  Face no problem of service and maintenance. After Sale Service: The company gives free service after sale of motorcycle. Due to this customers are satisfied with its after sales services. Pick up: The pick up power of Honda Motorcycle is good. The pick up power of other motorcycle is very low as compare to Honda Motorcycle. 4Strokes: This quality of Honda Motorcycle make this product different from others motorcycle. It is only 4 stroke motorcycle. Electric System: The electric system of Honda Motorcycle is also to much affective. Design: The management of Honda motorcycle changes the design of motorcycle at the time. Honda Company introduced or replaced 113 models of motorcycle with in 18 months, other companies are not able to introduce new model so quickly. Due to this factor Honda motorcycle is popular. Others: When we asked questions to the customers about the bike, most people said that it is a balanced bike. They showed satisfaction on the meter performance, shocks reliability and speed. One more factor we felt during our survey is that mostly students and Govt. servant like Honda motorcycle and it is more popular in highly educated person the age group 20-25 years and income Rs3000 to 5000.

Hyperbole and Hype

Hyperbole and Hype Hyperbole and Hype Hyperbole and Hype By Maeve Maddox I once thought that the slang word hype was a back-formation of the rhetorical term hyperbole because advertisements that â€Å"hype† something are often filled with exaggeration. For example, an untried stage production is advertised as â€Å"Broadway’s Biggest Blockbuster.† A shampoo claims it adds â€Å"an infinite shine† to hair. A pick-up truck is shown pulling a jet plane. A person drinking a particular soft drink sprouts wings and flies. All of these selling ploys are examples of hyperbole as well as of hype, but the two words are not related. Hyperbole comes from a Greek word meaning â€Å"excess† or â€Å"exaggeration.† The verb hype, in the sense of aggressively marketing a product with exaggerated enthusiasm, appears to derive from a U.S. slang term of unknown origin meaning â€Å"To short-change, to cheat; to deceive, to con, esp. by false publicity.† The descriptive word hyped, meaning â€Å"worked up, stimulated,† as in â€Å"You’re really hyped today,† comes from a different source. This kind of â€Å"hype† derives from the excited state exhibited by a drug addict under the influence of something injected from a hypodermic needle. Hyperbole is a rhetorical term that uses an exaggerated or extravagant statement. Many clichà ©s are examples of hyperbole: I’m hungry enough to eat a horse. It’s raining cats and dogs. This suitcase weighs a ton. Sam’s all bent out of shape because of Jack’s promotion. As a literary device, hyperbole can be used for humorous effect. Mark Twain is noted for it: if you are anywheres where it wont do for you to scratch, why you will itch all over in upwards of a thousand places. Huckleberry Finn I was helpless. I did not know what in the world to do. I was quaking from head to foot, and could have hung my hat on my eyes, they stuck out so far. Old Times on the Mississippi The genre known as the â€Å"tall tale† makes use of extended hyperbole. For example, the plot elements in the Paul Bunyan stories present one exaggeration after the other: Paul Bunyan was so big as a baby, it took five giant storks to deliver him to his parents’ house. His first bed was a lumber wagon. He screamed so loudly for his meals that nearby frogs took to wearing earmuffs. When Paul grew up, he became a lumberjack and acquired a huge ax. What we know as the Grand Canyon came into existence when Paul took a stroll, dragging his ax behind him. Used in literature, hyperbole can be a source of humor or heightened emotion. Used in advertising and news reporting, it can be a source of misinformation and fear-mongering. Many of the terms used in the media to report on political activities seem to be chosen for their scare value. The term â€Å"nuclear option† is an example. We open our newspapers (or websites) to headlines like this one: Senate Votes For Nuclear Option No, the Senate has not approved dropping an H-bomb. The scary term refers to a plan to reduce the number of votes required to break a filibuster. Where did such a hyperbolic term for parliamentary procedure come from? In 2003, then Senate Majority Leader Trent Lott proposed the adoption of such a plan, calling it â€Å"nuclear.† He was tired of having the opposition block his party’s candidates for district and circuit judge appointments. I suppose he chose the term â€Å"nuclear† because he saw the plan as a way to blast through a political logjam. Politics is not the only area of reporting that makes use of hyperbole to lure readers and viewers. Weather announcers choose words and phrases associated with disaster to exaggerate the importance of unexceptional seasonal weather events. Ordinary hot summer temperatures become â€Å"a possible life-threatening heat wave.† The first hint of snow becomes â€Å"the first major snow of the season.† Hype in advertising is crass and obvious. Consumers can be swept along by it, but they probably recognize it for what it is. Hyperbole is an amusing and useful literary device that spices conversation and enriches literature, but in advertising and news reporting, its often used to evoke fear and dread. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)"Have" vs "Having" in Certain ExpressionsDouble Possessive

Bowhead Whale Facts

Bowhead Whale Facts The bowhead whale (Balaena mysticetus) got its name from its high, arched jaw that resembles a bow. They are a cold-water whale that lives in the Arctic. Bowheads are still hunted by native whalers in the Arctic through special permission for aboriginal subsistence whaling.   Identification The bowhead whale, also known as the Greenland right whale, is about 45-60 feet long and weighs 75-100 tons when full-grown. They have a stocky appearance and no dorsal fin. Bowheads are mostly blue-black in coloration, but have white on their jaw and belly, and a patch on their tail stock (peduncle) that gets whiter with age. Bowheads also have stiff hairs on their jaws. The flippers of a bowhead whale are broad, paddle-shaped and about six feet long. Their tail can be 25 feet across from tip to tip. The bowheads blubber layer is over 1 1/2 feet thick, which provides insulation against the cold waters of the Arctic. Bowheads can be individually identified using scars on their bodies that they get from ice. These whales are capable of breaking through several inches of ice to get to the water surface. An Interesting Discovery In 2013, a study  described a new organ  in bowhead whales. Amazingly, the organ is 12 feet long and wasnt yet described by scientists.   The organ is located on the roof of a bowhead whales mouth and is made of a sponge-like tissue. It was discovered by scientists during the processing of a bowhead whale by natives. They think that it is used to regulate heat, and possibly for detecting prey and regulating baleen growth. Read more here. Classification Kingdom: Animalia Phylum: Chordata Subphylum: Vertebrata Class: Mammalia Order: Cetartiodactyla Infraorder:  Cetacea Superfamily: Mysticeti Family: Balaenidae Genus: Balaena Species: mysticetus Habitat Distribution The bowhead is a cold-water species, living in the Arctic Ocean and surrounding waters. Click here for a range map. The largest and most well-studied population is found off Alaska and Russia in the Bering, Chukchi and Beaufort Seas.   There are  additional populations between Canada and Greenland, north of Europe, in the Hudson Bay and Okhotsk Sea. Feeding Bowhead whales are a baleen whale, meaning they filter their food. Bowheads have about 600 baleen plates that are up to 14 feet long, illustrating the immense size of the whales head.  Their prey includes planktonic crustaceans such as copepods, plus small invertebrates and fish from the seawater. Reproduction The bowheads breeding season is in late spring/early summer. Once mating occurs, the gestation period is 13-14 months long, after which a single calf is born. At birth, calves are 11-18 feet long weigh about 2,000 pounds. The calf nurses for 9-12 months and isnt sexually mature until it is 20 years old. The bowhead is considered one of the worlds longest-living animals, with evidence showing some bowheads may live to over 200 years. Conservation Status and Human Uses The bowhead whale is listed as species of least concern on the IUCN Red List, as the population is increasing. However, the population, currently estimated at 7,000-10,000 animals, is far lower than the estimated 35,000-50,000 whales that existed before they were decimated by commercial whaling. Whaling of bowheads started in the 1500s, and only about 3,000 bowheads existed by the 1920s. Due to this depletion, the species is still listed as endangered by the U.S. Bowheads are still hunted by native Arctic whalers, who use the meat, baleen, bones and organs for food, art, household goods, and construction. Fifty-three whales were taken in 2014. The International Whaling Commission issues subsistence whaling quotas to the U.S. and Russia to hunt bowheads. References and Further Information: American Cetacean Society. Bowhead Whale Fact Sheet. Accessed June 25, 2010.International Whaling Commission. Aboriginal Subsistence Whaling Catches Since 1985. Accessed March 23, 2016.NOAA Fisheries: National Marine Mammal Laboratory. Bowhead Whales, Accessed March 23, 2016.NOAA. Bowhead Whale (Balaena mysticetus). (Online) NOAA Fisheries: Office of Protected Resources. Accessed June 25, 2010.Reilly, S.B., Bannister, J.L., Best, P.B., Brown, M., Brownell Jr., R.L., Butterworth, D.S., Clapham, P.J., Cooke, J., Donovan, G.P., Urbn, J. Zerbini, A.N. 2008. Balaena mysticetus. (Online) IUCN 2010. IUCN Red List of Threatened Species. Version 2010.1. . Accessed on 25 June 2010.Rozell, Ned. 2001. Bowhead Whales May Be the Worlds Oldest Mammals. Alaska Science Forum, February 15, 2001. Accessed June 25, 2010.

Pottie Training Essay Example | Topics and Well Written Essays - 1250 words

Pottie Training - Essay Example By using diapers, we condition and thereby train baby to go in them. Later the child must unlearn this training" (Brazelton et al, 2001, p.1353). This negligence of previous knowledge can be traumatic for a child. The scholar also holds that infants from their early childhood make attempts to communicate and articulate toileting needs to their parents as well as to discuss their awareness of elimination process, but facing the parent's low understanding, looses contact with elimination functions and uses diapers, imposed by adults, as a toilet (Brazelton et al, 2001). The child is thus forced to avoid caring about this function and finally forgets the need for more appropriate toilet. Furthermore, self-training in this case is highly unreliable, so it important for a parent to provide assistance in disposal system 'adjustment'. Graham Hocking (2005) assumes that potty training is most relevant between the 18th and 24th months of the infant's life, as at this time he/she is already able to give signals when diaper becomes wet or soiled, i.e. the child obtains complete awareness of disposal system and elimination issues and needs to optimize these processes so that he/she has more freedom in movements and activities. Developmental readiness for potty training is also determined by other psycholophysiological factors, such as distinguishing the processes of urinating and voiding and reflecting upon them - for instance, asking questions if the infant can talk by that time. The child should also walk and sit well as well as be capable of primary activity coordination (walk in the desirable directions, make simplest voluntarily manipulations, e.g. put on or take off pants). The child's interest is probably the main determinant of successful potty training - and the majority of 1,5-2-year-old babies really wish t o try on 'big kid's underwear'. I would also like to note that some scholars offer potty training at the age of 6 months, when learning window opens (Brazelton et al, 2001; Blum et al, 2003), since this period is characterized by the rapid development of reflexes and reactions to the parent's voice and gestures. On the other hand, Ganger argues that at this period the baby is extremely weak in physical sense, so additional training will require changes in the basis of the baby's life. In order to begin toilet teaching, the adults should discuss disposal issues with the child. M.Macias (2006) present specific guidelines for this conversation: "Tell him that everyone goes potty (even animals) and it's a normal part of life. Talk with him about the toilet, a special place where he can potty. Tell him how the potty works and let him try flushing himself. Explain that he's going to be wearing underwear instead of diapers, just like you" (Macias, 2006, p.417). In case of availability, it is also helpful to give visual examples for toileting and involve other siblings who can explain the same question in different words. Furthermore, the purchase of underwear and a potty chair is necessary, and the child should be given an opportunity to participate in selecting the 'equipment', as the decision-making process in future will provide more cognitive commitment to elimination

Visible Organizational Culture Essay Example | Topics and Well Written Essays - 500 words

Visible Organizational Culture - Essay Example organizational units, enhancing cross-cultural management, developing teamwork support and sustaining workforce diversity management successfully (Baker, 2002). McDonald’s Corporation is recognized to be one of the foremost foodservice retailers in the world which possesses over 33,000 local restaurants that serve approximately 68 million individuals in a single day in 119 countries. The organization has focused upon various areas that include delivering quality products to its customers, ensuring sustainable management of supply chain and maintaining their environmental responsibility in order to make constant improvements in the upcoming years (McDonald’s, 2012). A visible organizational culture often involves the policies, values, procedure manuals and organizational charts of an organization. In this similar context, the imperative business values of McDonald’s include depicting dedication to offer incomparable levels of cultural values to its employees, offering better quality service as well as cleanliness to its large base of customers and most importantly performing its business operations with integrity and honesty. The other noteworthy business values of McDonald’s include its commitment to the working personnel of the company by delivering various attractive opportunities in terms of rewards, ethically conducting business operations, growing the business more profitably and striving continuously to enhance in order to attain more profitability in the long term (McDonald’s, 2012). From the perspective of the organizational culture, it has been viewed that McDonald’s holds a sturdy organizational culture. Due to its strong organizational culture, the organization has enjoyed overwhelming success in comparison with other competitors in the world. One of the imperative facets of McDonald’s is that it is well known worldwide for the deliverance of standard menus to its valued customers with outstanding product quality. Moreover, the