Ellis Island Essay -- American History, Immigration

On December 31, 1890 a transition in history occured. New York City would start a new era in the history of the United States starting with the opening of Ellis Island as an immigration depo. This attracted many immigrants to the United Stated because of more job opportunities and as means to start a new life. As more immigrants came to America, it began to be known as the "land of opportunities". Immigrants coming in filled work spaces in industries with the hopes of someday becoming successful. These immigrants helped prove to other future immigrants that if you moved to America then you could start a better life for yourself and your families. On the other hand with positives come negatives and there were many involving immigration. Immigration defined means the act of coming to a foreign country to live(Lowell, 2006). Ellis Island was responsible for millions of people entering the U.S. and during this time the immigration station was carrying the load being accountable for approxametly 90% of immigrants entering the United States(Fairchild, 1996). Before Ellis Island became an immigration depot, then an immigration station the individual states of America handled immigration. On the first day of Ellis Island becoming an immigration station 700 individuals, mostly from northwest Europe, passed through. The first official immigrant being Annie Moore, a young 14 year old girl traveling with her two younger brothers from County Cork, Ireland(Chabotte,2009). For being the first immigrant to pass through the gates she was given a ten dollar gold piece which would help her journey into a foreign country. Along with Annie Moore the lack of money would be a major problem for future immigrants taking the same jou rney. ... ...ns until 1954. Today Ellis Island is a part of the statue of liberty monument, this occured in 1965. In 1990 an immigration museum was created. Today any person can travel to Ellis Island and take a look at many of the original immigrants belongings. Some people may even be able to connect their herritage together. At the museum images and signatures of original travelers can be seen. This country was created to escape persecution and allow a place to be formed where everyone is equal and free. Many immigrants may have come to escape, become rich, look for a job, be free to practice their own religion or just for a fresh start. This began when the first immigrants escaped Great Britain and continues even in the United States today. The United States was built by immigrants for immigrants and will continue to be the "land of opportunity"(Ellis,2003).

Atlas Honda Motorcycle company †BRM report Essay

Atlas Auto Limited manufactures and markets Honda Motorcycle under a technical assistance agreement with Honda Motorcycle Company LTD. of Japan. An epoch-making event in the history of the company cementing of Atlas Honda relation with Honda Motorcycle Company LTD. Of Japan becoming as equity-holder in Atlas in 1988. Due to the suitability wide range and high quality of the product, Honda motorcycles are by for the best selling motorcycle in the country. Turnover has risen from Rs. 2. 5 million in 1965 to Rs. 830 million in1987. Pakistan’s motorcycle market size is still relatively quite small Nevertheless. Atlas has undertaken to develop local manufacturing capabilities to the highest-level economically feasible while a major role in localization has been assigned to vendor industries. Atlas has invested Rs. 197 million in fixed assets between 1983 and1987 to develop the country largest in house manufacturing capacity in the industry. By end of 1988 local component will go upto 70% of Atlas product. Atlas management is strivings to modernize company operation by adapting applicable aspects of research and theory and more especially Honda’s philosophy and practices to the realities of  Pakistani Conditions Company management structure and processes are being transferred to meet challenges of growth and change. Effort are being made to develop genuine participation of all levels of personnel in decision making; substantial and effective delegation has been established at all level various participation programmes, such as â€Å"Alaymayar† quality circles movement launched in 1985 are supported to encourage constructive self expression and team work. The company training and development programmes encourage each member to develop himself to his full potential. To support the production facilities the company has established a R&D wing and tool making facilities which are set to grow rapidly in size and function. Atlas is playing a pioneering role in creating conditions for easy and confident use of motorcycle all over the country. A vast network of motorcycle, service and share parts dealers has been established to provide dependable service to every motorcycle user. To back up this system, Atlas has set up a permanent motorcycle technical training center in Lahore which provide several courses of varying duration and complexity for motorcycle mechanics user each year. Mobile training facilities take the latest know how on technology and maintenance of motorcycles to major rural centers around the country. ORGANIZATION HISTORY The established year of Atlas Autos Limited in 1963. In 1964 Atlas entered into technical assistance agreement with Honda Motorcycle Company of Japan for manufacturing and assembly of Honda Motorcycle in Pakistan. It is the only Public Limited Company in the industry of Pakistan. Atlas Autos Limited operate two plants one at Panjdarys Sheikhpura Road Lahore. Both Plants are franchises and have relationship of technical collaboration. MANAGEMENT OF ATLAS AUTOS. In 1964 Atlas autos started business as assembler of Honda Motorcycle, than they came into the business of import Honda spare parts. The organization set up of Atlas is as follows:- A Board of Director consists of 7 members, elect a chairman, chairman has all managerial authority. Chairman is selected out of directors and It is the responsibility of chairman to conduct the business on a satisfactory line and maximize the profit. After the chairman then comes C. E. O (Chief executive officer). Then for assistance of chairman and C. E. O personal manager, accounts manager, production manager and marketing manager are selected. Seven managers are working under C. E. O each manager is responsible for respective function. There are two sales managers one for North Zone and one for south Zone. In the every zone two provinces. In the North Zone come Punjab, NWFP and Azad Kashmir. In south zone Sindh and Baluchistan. In north zone there are three regions. 1- Lahore 2- Multan 3- Rawalpindi The head of every region is regional manager. RESEARCH OBJECTIVES The main purpose of my research is:- v To Visualize and identify these factors that contribute to the demand of Honda Motorcycle in Multan city (Punjab, Pakistan). v To recommend suggestion to increase the demand of Honda Motorcycle and getting much marketing share. RESEARCH DESIGN Research design is the arrangement to condition for collection and analysis of data in a manner that aims to combine the relevance to research purpose with economy in procedure. Measurement For the measurement of attitude of people, We used open-ended questions as well as fixed alternative questions in our questionnaire. Sampling The basic idea in sampling is that the analysis of some of the element in the population provide useful information’s about entire population. An element is the subject on which the  measurement is being taken. It can be called as the unit of study. Population is the total collection of element about which we wish to make increase. For the selection of sample, we used the stratified sampling. We divide the Mutlan city into 4 regions which are given as under: 1. Gulgasht 2. Hussain Agahi 3. Shah Rukan Alam 4. Cantt After dividing the Multan city into different region. The we used random sampling and select 25 respondents from evry region. Our target respondents are the customers and dealers of Honda Motor Cycle. Sample Size Dealers and customers of Honda Motor Cycle are easily available, so it is easy to select a big  sample size. For the purpose of our research We selected a sample of 100 customers and 3 dealers of Honda Motor Cycle, because of the time constraint that’s why we selected these customers and dealers. Data Collection Method The report is based on primary data. Information are directly taken form the customers and dealers of Honda Motor Cycle for the particular purpose. For that purpose we developed two questionnaire ( for customers and dealers ). We have conducted personal survey method. The main qualities of this survey method are as fellows: 1. The most important features of this method is that it leads towards high participation. Moreover, in personally interview the interview can carry with additional information’s. 2. The props and visual aids can also enhance the vision of knowledge of interviewer. The interviewer has more control over the personal interview than other interrogation types. 3. The greatest value of this method is the depth and detail of information that can be secured. It for exceeds in volume and quality, the information we can usually secure from telephone and mail survey. 4. The interview can do more things to improve the quality of the information received than with other methods. Respondent motivation is heavily in the hand of the interviewer. Studies of reaction to a number of surveys indicate that respondents can be motivated to participate in personal interviews. Medium of Communication All the users of Honda Motor Cycle are not educated. So we adopt different style. For educated persons we use the same questionnaire. But for uneducated persons we translate the questionnaire for them. Questionnaire For Consumers Q. 1: What is your Occupation? REPONSES % AGE Student 15 15% Govt. Employee 40 40% Business man 20 20% Others 25 25% Total 100 100% Conclusion: In our respondents 15 persons are students, 40 are Govt. Employee, 20 business man and 25 are related to other occupation. From this result we can say the users of Honda Motorcycle are Govt. Employee and Other occupation. Q. 2: What is your Income Group? REPONSES % AGE 5000-10000 30 30% 11000-15000 40 40% 16000-20000 20 20% 21000-25000 8 8% 26000-above 2 2% Total 100 100% Conclusion: The respondents whose income is 5000 to 10000 are 30, 11000 to 15000 are 40, from 16000 to 20000 are 20, from 21000 to 25000 are 8 and finally 26000 and above are only 2. So we can say that the user of Honda Motorcycle is middle family people so it is bike of economical people. Q. 3: What is your preference? RESPONSES % AGE Yamaha 0 0% Honda 100 100% Suzuki 0 0% Total 100 100% Conclusion: We have interviewed just those persons who are driving Honda Motor Cycle so preference for this sample comes to 100%. Q. 4: You yourself purchased it? RESPONSES % AGE Yes 92 No 8 Total 100 Conclusion: Out of a sample of 100 respondent 92 were of the view that they personally purchased the bike and 8 said that is give to them by their company. So it means that 92% people have purchased the bike personally which 8% people got it from their company. Q. 5: When did you purchase Honda Motorcycle? RESPONSES % AGE Before 1984 0 0% 1985-1990 10 10% 1991-1995 20 20% 1996-2000 25 25% After 2000 45 45% Total 100 100% Conclusion: When we asked this question to respondent, out of 100, 10 were those who purchased during 1985-1990, 20 were those who purchased during 1991-1995, 25 were those who purchased during 1996-2000 and finally 45 were those who purchased after 2000 so we can say that the market or demand of latest model is more than others. Q. 6: Why you purchase Honda Motorcycle? Because of RESPONSES % AGE Fuel consumption 58 58% Less Noisy 0 0% Parts Availability 0 0% All of the above 42 42% Total. Conclusion: Out of 100 respondents, 58 persons said that they preferred Honda Motorcycle due to fuel consumption, and 42 persons say that they purchase Honda motorcycle because of all these qualities which mention are present in the motorcycle. So we can say mostly people purchase Honda motorcycle because of Fuel consumption. Q. 7: have you used any other brand of Motorcycle? RESPONSES %AGE Yes 45 45% No 55 55% Total 100 100% Conclusion: When we asked this question, 45 respondents said that they used other brand of motorcycle while 55 persons told us that they never used any other brand of Motorcycle. Q. 8: If yes then what is the reason of change? RESPONSES %AGE Fuel consumption 40 88. 888% Spare part availability 0 0% Any other mention 5 11. 111% Total 45 100% Conclusion: In response to this question 40 respondent said that they have change previous motorcycle with Honda motorcycle because petrol average per liter of previous motorcycle is very low as compared to Honda motorcycle and 5 respondent said that any other mention like there machines are not easily available and etc. Q. 9: What is average coverage of your Motorcycle per liter? RESPONSES %AGE 40-50 15 15% 51-60 60 60% 61-70 25 25% 71-80 0 0%. Total 100 100% Conclusion: In the regard of this question, 15 person said that their bike cover 41-50 km per litter while 60 respondents said 51-60,and 25 respondent said 61-70. So I can say it is a main factor of Honda bike. Q. 10: Do the spare parts easily available? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: When I asked this question, response to this question is 100% in favor. The respondents said they have to never face any problem because the spare parts of Honda Motorcycle are easily available. So it is also a main cause that Honda motorcycle has an edge on other Motorcycle. Q. 11: Do you think that fuel consumption affect your purchase decision? RESPONSES %AGE Yes 91 91% No 9 9% Total 100 100% Conclusion: In the response of this question all respondent said that fuel consumption affect their purchasing decision. They said we can save our money. Because expense of this motorcycle is less as compare to other motorcycle. Q. 12: If Yes then how much? RESPONSES %AGE Very much 60 65. 94% High 20 21. 98% Low 0 0% Normal 11 12. 1% Total 91 100% Conclusion: Out of 100 respondent 60 said that fuel consumption affect their decision very much while 20 said that it is high affect on their decision. While 11 said that fuel consumption has normal affect on their decision. Q. 13: Do you think the price of motorcycle affect your buying decision? RESPONSES %AGE Yes 56 56% No 44 44% Total 100 100% Conclusion: In the response of this question, 56 respondent are those said that price affect their purchasing decision while other 44 respondent told that price does not affect their purchasing decision. Q. 14: If yes than up to what extent? RESPONSES %AGE High 32 57. 15% Normal 22 39. 29% Low 2 3. 58% Total 56 100% Conclusion: Out of 56 respondents are those who said that price affect their purchasing decision, 32 persons  said price has high affect while 22 respondent said that price has normal affect and finally 2 respondent said that it has low affect on their buying decision. Q. 15: Do the mechanics easily available for the repair of Motorcycle? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: When we asked this question the entire respondent said that mechanics are easily available for the repair of Honda Motorcycle. So it is also a main factor that Honda Motorcycle captured the market and spread all over the country. Q. 16: What is the resale value of Honda motorcycle after four years? RESPONSES %AGE More then half price 70 70% Equal to half price 29 29% Less than half price 1 1% Total 100 100% Conclusion: Honda Motorcycle is a cash deposit bike. You can cash it at any time. When we asked about the resale value all respondent said that they preferred Honda Motorcycle because it will be sold more than half price. Some respondent said that they sold Honda motorcycle more than their original price. So it is an important factor of Honda Motorcycle. Q. 17: What is the performance of its shocks? RESPONSES %AGE Very good 25 25% Good 55 55% Normal 20 20% Bad 0 0% Very Bad 0 0%. Total 100 100% Conclusion: In response to this question, 25 respondent said V. Good, 55 said Good and 20 people said the performance of shocks is normal. So we can say that the over all performance of shocks is good. Q. 18: What is the performance of its engine? RESPONSES %AGE Very Good 25 25% Good 70 70% Normal 5 5% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion: 25 respondents said that performance of engine is V. Good 70 respondent said good while 5 person said normal. So it is a main cause due to which Honda Motorcycle captured the market. Q. 19: How is it’s electric system (cdi) ? RESPONSES %AGE Very Good 14 14% Good 40 40% Normal 45 45% Bad 0 0% Very Bad 0 0% No (cdi system) 1 1% Total 100 100% Conclusion: 14% respondent said V. Good, 40% said good and 45% respondent said Normal electric system and 1 respondent said that he has no cdi system I his motorcycle. So over all we can say that Honda electric system of Honda Motorcycle is good. Q. 20: How is the pick up of Honda Motorcycle? RESPONSES %AGE Very Good 5 5% Good 20 20% Normal 75 75% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion: 5% people said that pick up of Honda Motorcycle power sV. Good, 20% said good and 75%. respondent said its pickup is normal. From this result we conclude that Honda motorcycle is economical bike for the people. Q. 21: Is it a balanced bike? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion: From 100 respondent all the respondent said that it is a Balanced Bike. So we can conclude that it is balanced bike. Q. 22: Have you seen any Advertise of Honda Motorcycle on TV or any other media like Newspaper, journal etc? RESPONSES %AGE Yes 80 805 No 20 205 Total 100 100% Conclusion: Out of 100 respondents 80 says that they have seen the advertisement of Honda motorcycle and  20 says that they haven’t seen it. So we can say that most of the people have seen the advertisement of Honda Motorcycle. Q. 23: Whether the advertisement of Honda Motorcycle is Impressive? RESPONSES %AGE Yes 30 37. 5% No 50 62. 5% Total 80 100% Conclusion: In the response of this question 37. 5% respondent said that advertisement of Honda CD 70 is impressive while 62. 5% said that it is negative. So, we can conclude that advertisement is not good of Honda motorcycle. Q. 24: Do you thing the advertisement affect your purchasing decision? RESPONSES %AGE Yes 10 12. 5% No 70 87. 5% Total 80 100% Conclusion: Out of 80 respondent 10 said that advertisement affect their purchasing decision while 70 said advertisement has no affect on their buying decision. Q. 25: Do you think the market value affect your purchasing decision? RESPONSES %AGE Yes 95 95% No 5 5% Total 100 100% Conclusion: 95% respondent said that market value affect their purchasing decision while 5% said in No. Honda motorcycle is such motorcycle which we can sell it at any time. So it is a main cause Honda motor has an edge on other motorcycle. Q. 26: Are you satisfied with company after sales service? RESPONSES %AGE Yes 75 75% No 25 25% Total 100 100%. Conclusion: In the regard of this question 75 respondents said that they are satisfied with after sales service while 25 respondents said that they are not satisfied. Q. 27: Have you any suggestion about motor cycle to the company? RESPONSES %AGE Yes 30 30% No 70 70% Total 100 100% Conclusion: 30 respondents give different suggestion they said that company make it heavy, Improve the equality make it innovative reduces the prices of spare parts etc. while 70 respondents give no suggestion. Q. 28: What is your education? RESPONSES %AGE Metric 10 10% F. A. 30 30% B. A. 40 40% Masters 20 20% Uneducated 0 0% Total 100 100%. Conclusion: In our respondent 10 are Metric, 30 are F. A. 40 B. A. and 20 respondents are in masters. So we can say educated people mostly used it. Questionnaire For Dealers Q. 1: Why you preferred the dealership of Honda Motorcycle? RESPONSES %AGE Incentive to dealers 0 0% Easily dealership available 0 0% Much sale 3 100% Total 3 100% Conclusion: Out of 3 dealers, all of them preferred the dealership of Honda motorcycle because its sale is more than other motorcycle. Q. 2: How is the security requirement for its dealership? RESPONSES %AGE High 1 33. 333% Low 0 0% Normal 2 66. 667% Total 3 100% Conclusion: 1 respondent said that its security requirement is high, while 2 respondent said that security requirement is normal. Q. 3: How much the incentive given to you? RESPONSES %AGE Very much 2 66. 667% Much 0 0% Normal 0 0% Less 1 33. 333% Total 3 100% Conclusion: 2 dealers said that for it’s dealership a very much security is required and while 1 say that less security is required for it’s dealership. Q. 5: Do you advise your family members, friends to purchase it? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion: When we asked this question from dealers, the response is 100%. They said that which thing  they sale they must advertise for it. Q. 6: Why people purchase it? Because of RESPONSES %AGE Fuel consumption 2 66. 667% Spare parts availability 0 0% Four stroke 0 0% All of above 1 33. 333% Total 3 100% Conclusion: In response to this question, 2 dealers said that people purchase it due to fuel consumption, and 1 dealer said that people preferred it because all these qualities are in this motorcycle. It is a four stroke, spare parts easily available and also fuel consumption is less as compare to other motorcycle. Q. 7: Do you check the bike before its sale? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion: In response to this question all dealers said that they check the bike before its sale. Q. 8: How much are your monthly Sale? RESPONSES %AGE 1-10 0 0% 11-20 0 0% 21-30 3 100% Total 3 100% Conclusion; In reply to this question all the dealers said that their monthly average sale is between 21-30. Q. 9: How much profit you get on the sale of a bike? RESPONSES %AGE 1000-2000 0 0% 2001-3000 3 100% More than 3000 0 0% Total 3 100% Conclusion; All the dealers said that there profit is between 2001-3000 from the sale of each motorbike. Q. 10: What is the behavior of its user about it? RESPONSES %AGE Good 0 0% Very Good 3 100%. Normal 0 0% Total 3 100% Conclusion: All the dealers said that the behavior of customers is very good towards Honda Motorcycle. Q. 11: What step you have taken for its promotion? RESPONSES %AGE Not taking steps for its promotion 0 0% Motivating the people & suggestion to the company 3 100% Total 3 100% Conclusion: We are taking too many steps. We are increasing sales promotion effort. We are also increasing the advertisement of Honda Motorcycle. We are also tried to motivate the people to purchase it. We held seminars with the help of company and also use P. R and tell the people its advantage. Conclusion Conclusion. After conducting the research we can say that Honda motorcycle is successful and popular in people because of the following reasons: Spare Parts Availability: The spare parts of Honda motorcycle is easily avilavble in the market. If some fault occurs and due to that fault customers has to replace a particular parts, Which is easily available in the market, so customer has to face no problem. It is a main factor due to which Honda motorcycle is too much popular. Resale Value: The customers are strongly satisfied with the resale value of Honda motorcycle. The user can easily sale it more that half price at which he purchased. Some time the user of Honda Motorcycle sale it greater that price at which they purchased so it is a fact users agree with its resale value. Petrol Average: The petrol average of Honda motorcycle is also very good. In the beginning its average is very good and more than 70 km per litter. After some time its average decrease but not too much. The minimum petrol average of Honda motorcycle is 50 according to our survey. It is a very good petrol average. Service And Maintenance: The mechanics are easily available for the repair of motorcycle and they also trained in their work. So consumers have to  Face no problem of service and maintenance. After Sale Service: The company gives free service after sale of motorcycle. Due to this customers are satisfied with its after sales services. Pick up: The pick up power of Honda Motorcycle is good. The pick up power of other motorcycle is very low as compare to Honda Motorcycle. 4Strokes: This quality of Honda Motorcycle make this product different from others motorcycle. It is only 4 stroke motorcycle. Electric System: The electric system of Honda Motorcycle is also to much affective. Design: The management of Honda motorcycle changes the design of motorcycle at the time. Honda Company introduced or replaced 113 models of motorcycle with in 18 months, other companies are not able to introduce new model so quickly. Due to this factor Honda motorcycle is popular. Others: When we asked questions to the customers about the bike, most people said that it is a balanced bike. They showed satisfaction on the meter performance, shocks reliability and speed. One more factor we felt during our survey is that mostly students and Govt. servant like Honda motorcycle and it is more popular in highly educated person the age group 20-25 years and income Rs3000 to 5000.

Hyperbole and Hype

Hyperbole and Hype Hyperbole and Hype Hyperbole and Hype By Maeve Maddox I once thought that the slang word hype was a back-formation of the rhetorical term hyperbole because advertisements that â€Å"hype† something are often filled with exaggeration. For example, an untried stage production is advertised as â€Å"Broadway’s Biggest Blockbuster.† A shampoo claims it adds â€Å"an infinite shine† to hair. A pick-up truck is shown pulling a jet plane. A person drinking a particular soft drink sprouts wings and flies. All of these selling ploys are examples of hyperbole as well as of hype, but the two words are not related. Hyperbole comes from a Greek word meaning â€Å"excess† or â€Å"exaggeration.† The verb hype, in the sense of aggressively marketing a product with exaggerated enthusiasm, appears to derive from a U.S. slang term of unknown origin meaning â€Å"To short-change, to cheat; to deceive, to con, esp. by false publicity.† The descriptive word hyped, meaning â€Å"worked up, stimulated,† as in â€Å"You’re really hyped today,† comes from a different source. This kind of â€Å"hype† derives from the excited state exhibited by a drug addict under the influence of something injected from a hypodermic needle. Hyperbole is a rhetorical term that uses an exaggerated or extravagant statement. Many clichà ©s are examples of hyperbole: I’m hungry enough to eat a horse. It’s raining cats and dogs. This suitcase weighs a ton. Sam’s all bent out of shape because of Jack’s promotion. As a literary device, hyperbole can be used for humorous effect. Mark Twain is noted for it: if you are anywheres where it wont do for you to scratch, why you will itch all over in upwards of a thousand places. Huckleberry Finn I was helpless. I did not know what in the world to do. I was quaking from head to foot, and could have hung my hat on my eyes, they stuck out so far. Old Times on the Mississippi The genre known as the â€Å"tall tale† makes use of extended hyperbole. For example, the plot elements in the Paul Bunyan stories present one exaggeration after the other: Paul Bunyan was so big as a baby, it took five giant storks to deliver him to his parents’ house. His first bed was a lumber wagon. He screamed so loudly for his meals that nearby frogs took to wearing earmuffs. When Paul grew up, he became a lumberjack and acquired a huge ax. What we know as the Grand Canyon came into existence when Paul took a stroll, dragging his ax behind him. Used in literature, hyperbole can be a source of humor or heightened emotion. Used in advertising and news reporting, it can be a source of misinformation and fear-mongering. Many of the terms used in the media to report on political activities seem to be chosen for their scare value. The term â€Å"nuclear option† is an example. We open our newspapers (or websites) to headlines like this one: Senate Votes For Nuclear Option No, the Senate has not approved dropping an H-bomb. The scary term refers to a plan to reduce the number of votes required to break a filibuster. Where did such a hyperbolic term for parliamentary procedure come from? In 2003, then Senate Majority Leader Trent Lott proposed the adoption of such a plan, calling it â€Å"nuclear.† He was tired of having the opposition block his party’s candidates for district and circuit judge appointments. I suppose he chose the term â€Å"nuclear† because he saw the plan as a way to blast through a political logjam. Politics is not the only area of reporting that makes use of hyperbole to lure readers and viewers. Weather announcers choose words and phrases associated with disaster to exaggerate the importance of unexceptional seasonal weather events. Ordinary hot summer temperatures become â€Å"a possible life-threatening heat wave.† The first hint of snow becomes â€Å"the first major snow of the season.† Hype in advertising is crass and obvious. Consumers can be swept along by it, but they probably recognize it for what it is. Hyperbole is an amusing and useful literary device that spices conversation and enriches literature, but in advertising and news reporting, its often used to evoke fear and dread. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)"Have" vs "Having" in Certain ExpressionsDouble Possessive

Bowhead Whale Facts

Bowhead Whale Facts The bowhead whale (Balaena mysticetus) got its name from its high, arched jaw that resembles a bow. They are a cold-water whale that lives in the Arctic. Bowheads are still hunted by native whalers in the Arctic through special permission for aboriginal subsistence whaling.   Identification The bowhead whale, also known as the Greenland right whale, is about 45-60 feet long and weighs 75-100 tons when full-grown. They have a stocky appearance and no dorsal fin. Bowheads are mostly blue-black in coloration, but have white on their jaw and belly, and a patch on their tail stock (peduncle) that gets whiter with age. Bowheads also have stiff hairs on their jaws. The flippers of a bowhead whale are broad, paddle-shaped and about six feet long. Their tail can be 25 feet across from tip to tip. The bowheads blubber layer is over 1 1/2 feet thick, which provides insulation against the cold waters of the Arctic. Bowheads can be individually identified using scars on their bodies that they get from ice. These whales are capable of breaking through several inches of ice to get to the water surface. An Interesting Discovery In 2013, a study  described a new organ  in bowhead whales. Amazingly, the organ is 12 feet long and wasnt yet described by scientists.   The organ is located on the roof of a bowhead whales mouth and is made of a sponge-like tissue. It was discovered by scientists during the processing of a bowhead whale by natives. They think that it is used to regulate heat, and possibly for detecting prey and regulating baleen growth. Read more here. Classification Kingdom: Animalia Phylum: Chordata Subphylum: Vertebrata Class: Mammalia Order: Cetartiodactyla Infraorder:  Cetacea Superfamily: Mysticeti Family: Balaenidae Genus: Balaena Species: mysticetus Habitat Distribution The bowhead is a cold-water species, living in the Arctic Ocean and surrounding waters. Click here for a range map. The largest and most well-studied population is found off Alaska and Russia in the Bering, Chukchi and Beaufort Seas.   There are  additional populations between Canada and Greenland, north of Europe, in the Hudson Bay and Okhotsk Sea. Feeding Bowhead whales are a baleen whale, meaning they filter their food. Bowheads have about 600 baleen plates that are up to 14 feet long, illustrating the immense size of the whales head.  Their prey includes planktonic crustaceans such as copepods, plus small invertebrates and fish from the seawater. Reproduction The bowheads breeding season is in late spring/early summer. Once mating occurs, the gestation period is 13-14 months long, after which a single calf is born. At birth, calves are 11-18 feet long weigh about 2,000 pounds. The calf nurses for 9-12 months and isnt sexually mature until it is 20 years old. The bowhead is considered one of the worlds longest-living animals, with evidence showing some bowheads may live to over 200 years. Conservation Status and Human Uses The bowhead whale is listed as species of least concern on the IUCN Red List, as the population is increasing. However, the population, currently estimated at 7,000-10,000 animals, is far lower than the estimated 35,000-50,000 whales that existed before they were decimated by commercial whaling. Whaling of bowheads started in the 1500s, and only about 3,000 bowheads existed by the 1920s. Due to this depletion, the species is still listed as endangered by the U.S. Bowheads are still hunted by native Arctic whalers, who use the meat, baleen, bones and organs for food, art, household goods, and construction. Fifty-three whales were taken in 2014. The International Whaling Commission issues subsistence whaling quotas to the U.S. and Russia to hunt bowheads. References and Further Information: American Cetacean Society. Bowhead Whale Fact Sheet. Accessed June 25, 2010.International Whaling Commission. Aboriginal Subsistence Whaling Catches Since 1985. Accessed March 23, 2016.NOAA Fisheries: National Marine Mammal Laboratory. Bowhead Whales, Accessed March 23, 2016.NOAA. Bowhead Whale (Balaena mysticetus). (Online) NOAA Fisheries: Office of Protected Resources. Accessed June 25, 2010.Reilly, S.B., Bannister, J.L., Best, P.B., Brown, M., Brownell Jr., R.L., Butterworth, D.S., Clapham, P.J., Cooke, J., Donovan, G.P., Urbn, J. Zerbini, A.N. 2008. Balaena mysticetus. (Online) IUCN 2010. IUCN Red List of Threatened Species. Version 2010.1. . Accessed on 25 June 2010.Rozell, Ned. 2001. Bowhead Whales May Be the Worlds Oldest Mammals. Alaska Science Forum, February 15, 2001. Accessed June 25, 2010.

Pottie Training Essay Example | Topics and Well Written Essays - 1250 words

Pottie Training - Essay Example By using diapers, we condition and thereby train baby to go in them. Later the child must unlearn this training" (Brazelton et al, 2001, p.1353). This negligence of previous knowledge can be traumatic for a child. The scholar also holds that infants from their early childhood make attempts to communicate and articulate toileting needs to their parents as well as to discuss their awareness of elimination process, but facing the parent's low understanding, looses contact with elimination functions and uses diapers, imposed by adults, as a toilet (Brazelton et al, 2001). The child is thus forced to avoid caring about this function and finally forgets the need for more appropriate toilet. Furthermore, self-training in this case is highly unreliable, so it important for a parent to provide assistance in disposal system 'adjustment'. Graham Hocking (2005) assumes that potty training is most relevant between the 18th and 24th months of the infant's life, as at this time he/she is already able to give signals when diaper becomes wet or soiled, i.e. the child obtains complete awareness of disposal system and elimination issues and needs to optimize these processes so that he/she has more freedom in movements and activities. Developmental readiness for potty training is also determined by other psycholophysiological factors, such as distinguishing the processes of urinating and voiding and reflecting upon them - for instance, asking questions if the infant can talk by that time. The child should also walk and sit well as well as be capable of primary activity coordination (walk in the desirable directions, make simplest voluntarily manipulations, e.g. put on or take off pants). The child's interest is probably the main determinant of successful potty training - and the majority of 1,5-2-year-old babies really wish t o try on 'big kid's underwear'. I would also like to note that some scholars offer potty training at the age of 6 months, when learning window opens (Brazelton et al, 2001; Blum et al, 2003), since this period is characterized by the rapid development of reflexes and reactions to the parent's voice and gestures. On the other hand, Ganger argues that at this period the baby is extremely weak in physical sense, so additional training will require changes in the basis of the baby's life. In order to begin toilet teaching, the adults should discuss disposal issues with the child. M.Macias (2006) present specific guidelines for this conversation: "Tell him that everyone goes potty (even animals) and it's a normal part of life. Talk with him about the toilet, a special place where he can potty. Tell him how the potty works and let him try flushing himself. Explain that he's going to be wearing underwear instead of diapers, just like you" (Macias, 2006, p.417). In case of availability, it is also helpful to give visual examples for toileting and involve other siblings who can explain the same question in different words. Furthermore, the purchase of underwear and a potty chair is necessary, and the child should be given an opportunity to participate in selecting the 'equipment', as the decision-making process in future will provide more cognitive commitment to elimination

Visible Organizational Culture Essay Example | Topics and Well Written Essays - 500 words

Visible Organizational Culture - Essay Example organizational units, enhancing cross-cultural management, developing teamwork support and sustaining workforce diversity management successfully (Baker, 2002). McDonald’s Corporation is recognized to be one of the foremost foodservice retailers in the world which possesses over 33,000 local restaurants that serve approximately 68 million individuals in a single day in 119 countries. The organization has focused upon various areas that include delivering quality products to its customers, ensuring sustainable management of supply chain and maintaining their environmental responsibility in order to make constant improvements in the upcoming years (McDonald’s, 2012). A visible organizational culture often involves the policies, values, procedure manuals and organizational charts of an organization. In this similar context, the imperative business values of McDonald’s include depicting dedication to offer incomparable levels of cultural values to its employees, offering better quality service as well as cleanliness to its large base of customers and most importantly performing its business operations with integrity and honesty. The other noteworthy business values of McDonald’s include its commitment to the working personnel of the company by delivering various attractive opportunities in terms of rewards, ethically conducting business operations, growing the business more profitably and striving continuously to enhance in order to attain more profitability in the long term (McDonald’s, 2012). From the perspective of the organizational culture, it has been viewed that McDonald’s holds a sturdy organizational culture. Due to its strong organizational culture, the organization has enjoyed overwhelming success in comparison with other competitors in the world. One of the imperative facets of McDonald’s is that it is well known worldwide for the deliverance of standard menus to its valued customers with outstanding product quality. Moreover, the

How does advertising treat convenience as necessity Research Paper

How does advertising treat convenience as necessity - Research Paper Example The major part of the revenue put aside for marketing is spent on popularizing the product through mass media ads. Print media ads and TV channel ads have emerged into internet and mobile ads in the past decade. Most of these commercials are created by extremely creative people, who are capable of creating non existing desires. Men have lived on this earth for millions of years. But, only after the advent of advertisements did he realize he cannot live without credit cards. Purpose of the study The purpose of this study is to analyze the subliminal messages some of the famous commercials give out. Our aim is to create awareness among the users about the dangers of uncontrolled consumerism. What seems like a simple pleasure might be a poisonous inject into the strong economic root of a country. And the most disturbing part is the governments, citizens and the entrepreneurs extend their full fledged support to this making convenience a necessity advertising policy, without any idea of the future consequences. Companies spend millions of dollars every year on such ads instead of improving the quality of their products and the lifestyle of their workmen. Even great companies which followed this strategy like Nokia have come to a standstill point where they don’t have any more to spend. They are trying hard to come out of debt now, wondering why they wasted so many millions on commercials instead of paying their debt interests on time. With problems galore, can Middle East survive another â€Å"catch bee with vinegar† type attack on its culture and economy? Literature Review Consumerism is a single word. When we analyze the roots of this practice, it reaches back to colonialism and the post world war period. Whether we like to agree or... This essay "How does advertising treat convenience as necessity?" outlines in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. People who grew up in the Middle East will never forget the NIDO commercial with the tagline â€Å"NIDO - For The Golden Growing Years†. The divine mother-son sentiment was captured wonderfully in that half a minute commercial. However, the subliminal message it portrays is questionable. A luxurious milk supplement is shown as an important object of necessity which accompanies the child throughout its growth. What do such ads do? They inspire a mother to feed the baby with this product instead of the normal cow’s milk, a much cheaper and healthier product. Similarly there is the famous Close up ad featuring lemon and mint as two characters. The beauty and comical nature of the advertisement is mind blowing. The humorous romance ends with the note â€Å"love is sweet but Close up is sweeter†. This advertisement is every person’s heartthrob. The way it is portrayed lightens our mind, no matter how tensed we are. Again the subliminal message the ad portrays is the best example of how the advertising field transforms a simple paste into something as necessary as love. One Zain telecoms recent ad, features people from different countries of the Middle East like Egypt, Lebanon, Arabia and Dubai. The visuals are stunning, captured in HD camera showing the actions of various people in slow motion.