The Best Fish and Chips Shop in 2003 Article Example | Topics and Well Written Essays - 500 words

The ruff Fish and Chips Shop in 2003 - Article ExampleMr. Jones drew on his past experience as a customer and bespeaked himself what he actually wants from a fish and chips product. All of the little things and ideas he and the provide have was put together to come up with better authoritys of improving both work and product. Some of their core products are the batter less Cod and Chicken Goujons which stands out among competitors. The staff has a way of reinventing some processes such as a certain way of washing the fryer so old starch would non stick to the new batter. Such things may seem little and they do go a long way in satisfying customers tastes. In fact, customers pass 8 more fish and chips shop before reaching Finnegans which shows how strong Finnegans brand loyalty is. Additionally, customers do not mind waiting for half an hour just to arrest the favorite takeaway fish and chips.There are several factors that can contribute to the future supremacy of the organi zation, namely focus on main products, creative marketing, and innovation. The owner himself doesnt want to diversify overly much when it comes to product development. He believes that diluting the focus of the business by offering too many products would not be advantageous in terms of profitability. Instead, current products are marketed in a different way so customers have betterchoices. For example, they created a kiddies serving for children which is not common among fish and chips shops. Also, they often ask the opinion of customers which is a good way of getting feedback. Even the packaging of the product is taken into consider which just shows how keen the owner is in satisfying his customers. Simple things such as food melting process are also considered so eventually, everything ends up as the added value to the brand Finnegan.An obstacle that could find their growth in terms of core competencies would be cutting costs. Although Mr. Jones saves as much as 10,000 pounds a year due to his good bidding skills.