Peculiarities of media creation nowadays Essay Example | Topics and Well Written Essays - 1750 words

Peculiarities of media creation nowadays - Essay ExampleThe creation of media in USA was initiated as a semipolitical decision of technological invention. This take to the political decision of having a call forth pull out postal service that eventually affected the society in one way or the other. The establishment by laws such as the public access to information laws clearly demonstrated the role of the state in shaping the path that journalism, mass media and mass communication would be affected. It also shows how future media would be created and how it influences the society either socially, politically or politically and how it relates to the global perspective. Eminent scholars have argued that political decisions, considerations and reasons conduct to the creation of the media in United States (Starr 2004, p.2) as a profitable and powerful institution where the decisions made led to the growing number of communication empires currently witnessed in the nation and the w orld at large. He states that applied science and economics cannot singlehandedly explain the communication media currently present. To him communication media has got a direct impact on the class period of power and apprehending the media must account itself while taking into account political considerations. Therefore political decisions will continue to influence the media for a long time and its creation. In America, the framework provided either institutionally, politically or heavyly is favourable to the creation and development of media. The environment came about as a adjoin made of political considerations in which the American Constitutional framework and the defining political and legal decisions produced a viable and vibrant network of communication for the United States and later the world. The aforementioned coupled with the freedom of spoken language enshrined in the First Amendment of the United States Constitution led to the subsidization of newspapers through a comprehensive postal network that ensured some form of privacy. This encouraged quite a little to take these forms of media for their daily activities as communication networks promptly spread to a much wider area of the society supported by a conducive legal and political climate. Politics has therefore converged with modern media as literacy and news receive more attention through the media that is utilized by them in all scenarios. Audiences can create the media by making themselves available to the media or making use of the particular media front and this explains the rationale for the existence of the media in our daily lives. The utilization of the media by those who provide it is always targeted towards a particular audience all the time. It is important to note that all likely providers of media platforms must give account of their target audiences before any form of media is made or follow (Gupta and Brooks 2013, p.201). Exploration of the target audience and its po sition within the system of mass communication allows the media creators or providers to identify sites of contestations in the system. The audiences in the media create contexts within which to combine the media and other life-style experiences as people create time to make use of different media in their daily tasks. Influence of Globalization on Media Globalization in relation to the media studies refer to the strengthening of connections between persons in the society that enables us understand the world as one to create awareness of our own place and how it relates within the world experience. As an