Strategies for Reaching global markets Essay Example | Topics and Well Written Essays - 2000 words - 1

Strategies for Reaching world(a) markets - look for ExampleAccording to Kanter (1995) such an action will not constitute an adequate response. This is so because winner is based on an organisations ability to create, rather than predict the future by maturation those products that will literally transform the way the world thinks (Kanter 199571).Within the context of todays global competition, businesses and firms no longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 20072). These researchers went further to argue that, this strategy has become quite common in many businesses. The conventional just integrated company based business model is gradually being replaced by collaborative alliance between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien1).Against this background, this paper examines the various strategies utilize by companies to reach the global market. The first part of the paper, examines forms of foreign direct investment, the second part appreciates each of the methods while the last part of the paper presents the summary, conclusion and recommendation.In the years that follow aft(prenominal) the flake World War, trade and investment have become increasingly intertwined. Within the first few decades after the war, most countries from Asia and Africa viewed Foreign Direct Investment (FDI) with suspicion, and wariness and the flow of FDI towards these areas has been relatively slower (Buckley 2004, Sumelong et al., 2003). To most of these countries, the figurehead of Multinational Enterprises (MNEs) was seen as an impeachment to their national sovereignty. The situation was further aggravated with previous colonial experience and the incident that to some, FDI was a modern form of economic colonialism (Sumulong, Fan & Brooks 2003).According to the World Trade agreement (WTO), the flow of FDI has substantially changed the